Full Service Social Media Agency
Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions. Your business needs to be actively involved in the conversation.
That’s where we come in. The expert team of social media consultants at Maximize Social Media provide complete social media solutions.
Here’s a few of the things we can do for you:
Establish Your Social Media Presence
It all starts here. We establish your presence on those social networks that will provide the most benefit to your business. Options include Facebook, Twitter, LinkedIn, FourSquare and many others.
Develop An Engagement Strategy That Turns Fans Into Customers
Put our expertise to work for you. Our analysts are social media gurus that have years of experience in growing internet audiences by entertaining and educating customers. A social media consultant work with all of our clients to plan a strategy that will not just bring in fans, but will generate real leads and build brand loyalty.
Publish Fresh Interactive Content Daily
Making the most of social media requires regular activity. We do that for you so you can focus on running your business.
Develop Custom Campaigns Utilizing Facebook Applications
Take your Facebook page to another level of professionalism. Our Facebook applications greatly enhance the look of your site and add another level of interactivity for your customers. Run polls, add coupons, and embed your YouTube videos and Flickr photos directly into your Facebook page for easy access. Our developers can make it happen.
Mine Social Networks For New Leads And Customer Service Opportunities
Social networking isn’t just about talking. It’s about listening, too. We will seek out and enter conversations to attract new customers. In addition, our staff will monitor social networks for mentions of your brand and forward it to the appropriate person at your company for resolution. Our tracking software allows us to track issue resolution and response time.
Monitor Detailed Social Media Analytics
We gather business intelligence by tracking the effectiveness of individual campaign elements. We can capture what customers like, share, and retweet. We see who and where they are. Every month, you’ll receive analysis of this data from our team.
Latest Blog Entries
- Taboos & Other Topics Too Hot to Handle
Taboos & Other Topics Too Hot to Handle As social media consulting firms know all too well, there is a fine line between finding an interesting topic versus trying to tame the flames of one that is simply too hot to handle. Find the right mixture of interest and excitement to create ultra-engaged fans. Go [...] - Re-Engagement Rules
Re-Engagement Rules Not every contact will remain the same but often the problem is simply a lack of interest; for example, a first-time homeowner may have a change of interest after purchasing a home. Learn how to re-engage clients by offering up-to-date pertinent information for changing interest areas by segmenting both email and social media [...] - Scrub-a-Dub!
Scrub-a-Dub! One easily overlooked aspect of a well polished campaign is the importance of keeping a clean contact list. It’s one of those little details that makes a big difference when it comes to staying compliant and improving response rates. It also saves time, money and improves efficiency. Given all the benefits, you might be [...] - Social Media, SOPA and Public Domain
Social Media, SOPA and Public Domain Social media consulting firms have been bombarded with questions and concerns regarding proposed SOPA and PIPA legislation especially after last week’s blackout by Wikipedia and other sites. It’s an important topic that we have covered from the very beginning but just when you thought it couldn’t get much worse…well, [...] - The Science of Twitter’s Sweet Spot
The Science of Twitter’s Sweet Spot Twitter – love it or hate it, learning how to make the most of Twitter is getting a lot easier thanks to a series of robust research survey’s. Designed with social media consulting agencies in mind, the results of these recent reports suggests there is a lot of science [...]
Meet the Team
Chris McLaughlin
CEO/Founder
Chris is a well-known internet marketing guru and social media junkie. He founded Maximize Social Media LLC to share his knowledge of building online brands with businesses looking to have the same kind of success.
Chris began his remarkable career as Founder & President of SmartPortfolio.Com, Inc., an online newsletter company, which sold in December 2000 to TheStreet.com, a NASDAQ-listed publicly traded company.
Chris is also the founder of the Loss Mitigation Training Institute LLC, which focuses on the distressed real estate market and pre-foreclosure training. Chris authors a free daily update on the real estate industry that has over 135,000 subscribers. He has over 145,000 followers on Twitter.
He is also the owner of 4 Keller Williams Realty offices, located in Lakeland, Winter Haven, New Tampa and Downtown Tampa’s Channelside District. Collectively the offices have over 420 licensed agents and are ranked in the top 10 in Florida by RealTrends for total units sold for in 2010.
Chris is a graduate of Georgetown University in Washington, DC where he was elected as the university’s Student Body President. He obtained his law degree and M.B.A. from Georgetown as well. Chris is an active member of the Florida Bar Association. He is married to Dr. Stacey McLaughlin and has 3 children, Frank (3), Kate (4), and Trip (6).
Contact Chris at chris.mclaughlin@maximizesocialmedia.com
Mike McLaughlin
COO/President
Mike is an accomplished interactive designer and media producer. He began his career in television working on productions for companies like Warner Brothers, Paramount Pictures, CBS Sports, and CNBC. Notably, Mike served as the Coordinating Producer of Judge Mills Lane, a nationally syndicated show, and the Legal Producer for former New York City Mayor Ed Koch and TMZ’s Harvey Levin on the re-launch of The People’s Court.
Shortly after the birth of his daughter Mia (12), Mike and his wife Jennifer returned to his hometown of Lakeland, Florida and shifted his focus to developing interactive communication and training for Fortune 100 companies Publix Super Markets and Lockheed Martin. He led dozens of enterprise-wide change initiatives. He became known for his creative, business-focused designs and the ability to effectively communicate and implement large, systemic changes.
Mike completed his undergraduate studies in Communications at Florida State University where he was named Media Production Student of the Year and graduated with high honors. He also attended the New York University School of Law.
Contact Mike at mike.mclaughlin@maximizesocialmedia.com
Craig Collins
Senior Vice President
Craig brings his years of social media consulting and coaching to the team. As a founder of three social media companies, he has managed dozens of social media accounts for high profile companies and individuals nationwide. A nationally recognized speaker, Craig is an innovator of specialized lead generation strategies on various social media platforms.
Prior to becoming a Social Media Manager and Strategist, he worked with several start-up software companies where he built the technical foundation that he relies on today. He became very well versed in computer networking, internet and intranet environments, and earned several Microsoft certifications. He also received a degree in Finance from East Carolina University.
Contact Craig at craig.collins@maximizesocialmedia.com
Wesley Barnett
CFO
Wesley Barnett is a seasoned internet technology executive and investor. Besides his role as CFO at Maximize Social Media, he is currently the CFO and Managing Partner of Treetop Software Company, a provider of cloud-based solutions for communities, educational institutions, businesses, non-profits, and associations. He is also a partner and board member of US Education TV, an IPTV provider for schools which provides streaming and on-demand video solutions to secondary and post-secondary education clients.
In addition to his work in the technology sector, Wesley maintains ownership interests in a variety of retail, internet, media production, healthcare, fitness, and entertainment companies. His wide-ranging business interests have led to a fuller understanding of the social marketing needs of successful companies.
Wesley attended Wake Forest University in Winston-Salem, NC and graduated with a degree in Business Administration in 2008. With a concentration in Finance, he built a strong fiscal acumen that is imperative when assessing marketing returns and maximizing social investment.
Contact Wesley at wesley.barnett@maximizesocialmedia.com
Seth McKeel
Vice President, Strategic Business Development
Seth McKeel is a State Representative, a public relations and development consultant and a commercial real estate professional. His expertise in small business management, client development and public affairs provides a wealth of insight as we Maximize our clients’ social media presence. Seth has a unique ability to quickly connect with today’s business leaders, understand their unique challenges and opportunities and ensure they translate their core values of customer service, loyalty and corporate citizenship across business’ most powerful platform, the social network.
Seth is an honors graduate of The University of Florida and is married to Kim McKeel, a Realtor with Keller Williams Realty. Seth and Kim live in Lakeland, FL and have two children Seth, III and Caroline.
Contact Seth at seth.mckeel@maximizesocialmedia.com