Full Service Social Media Agency
Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions. Your business needs to be actively involved in the conversation.
That’s where we come in. The expert team of social media consultants at Maximize Social Media provides complete social media solutions that generate a positive return on your investment.
Here’s a few of the things we can do for you:
Social Media Management Across Multiple Platforms
It all starts here. We establish your presence on those social networks that will provide the most benefit to your business. Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and many others.
Social Media Consulting That Turns Fans Into Customers
Put our expertise to work for you. Our analysts are social media gurus that have years of experience in growing internet audiences by entertaining and educating customers. A social media consultant works with all of our clients to plan a strategy that will not just bring in fans, but will generate real leads and build brand loyalty.
Publish Fresh Interactive Content Daily
Making the most of social media requires regular activity. We do that for you so you can focus on running your business. Car dealership? Restaurant? Insurance Agency? Dentist? We operate in over 40 different verticals and will assign an experienced community manager to your account.
Custom Campaigns Utilizing Facebook Applications
Take your Facebook page to another level of professionalism. Our Facebook applications greatly enhance the look of your site and add another level of interactivity for your customers. Run polls, add coupons, and embed your YouTube videos and Pinterest images directly into your Facebook page for easy access. Our developers can make it happen.
Social Media Marketing Turns Prospects Into Customers
Social networking isn’t just about talking. It’s about generating leads for your business. We manage sophisticated lead capture campaigns that involve not just fans or tweets but also include e-mail addresses, names and addresses of prospects, as well as cellular phone numbers. This data is then provided to you so that your business can turn prospects into customers.
Social Media Marketing Agency That Provides Analytics
We gather business intelligence by tracking the effectiveness of individual campaign elements. We can capture what customers like, share, and retweet. We see who and where they are. Every month, you’ll receive analysis of this data from our team. Our results are proven. We invite you to contact us for a free strategy session so that we can assist you in generating more traffic, more leads, and ultimately more customers.
Latest Blog Entries
- Social Media Consulting: Seven Surprise Uses for Social Media
As a social media management firm, one of the biggest misperceptions we encounter is the idea that social media is only for certain types of small business entities. It’s not! Today we are going to talk about just a few of the surprising uses for social media that you might never have even thought about. [...] - Social Media Consulting Insight Into Social Media Slang
Wish there was a way to decipher all that new-fangled social media slang? As a social media management firm, we encounter more than our fair share of social media slang among consumers and their connections. Not surprisingly, we’ve been forced to become rather adept at engaging users in whatever favored form of communication presented but [...] - Social Sharing – Keeping it Legal
It seems like this has been the week for legal challenges to social media sharing and today’s updates are no exception. In fact, this might have the most direct implications for the way you conduct business than any other topic we’ve covered. As a social media management firm, keeping our clients informed about upcoming legal [...] - Social Privacy – CISPA, Free Speech & Other Facebook Updates
Social media management firms are closely watching CISPA now that it has officially passed the House of Representatives but what does it all mean and why should small business or social media consulting firms be concerned? What is CISPA? CISPA stands for the Cyber Intelligence Sharing and Protection Act. Unlike SOPA and other previously proposed [...] - YouTube Tips for Search & Social Media
Can using a social media site like YouTube actually help increase search rankings via Google? Actually the answer is a somewhat surprising “yes”…if done right! As a social media management firm, we frequently encounter small business owners that shy away from using YouTube for all but an occasional campaign. Given the headache and hassle, not [...] - Social Media Stats 2012 Update
Social media management firms are often accused of two primary faults; failure to track meaningful metrics or taking the exact opposite approach and measuring everything. Today we are going to try out a decidedly different approach; covering only what is most important to the majority of small business owners and social media marketing firms. Who [...]
Meet the Team
Chris McLaughlin
CEO/Founder
Chris is a well-known internet marketing guru and social media junkie. He founded Maximize Social Media LLC to share his knowledge of building online brands with businesses looking to have the same kind of success.
Chris began his remarkable career as Founder & President of SmartPortfolio.Com, Inc., an online newsletter company, which sold in December 2000 to TheStreet.com, a NASDAQ-listed publicly traded company.
Chris is also the founder of the Loss Mitigation Training Institute LLC, which focuses on the distressed real estate market and pre-foreclosure training. Chris authors a free daily update on the real estate industry that has over 135,000 subscribers. He has over 145,000 followers on Twitter.
He is also the owner of 4 Keller Williams Realty offices, located in Lakeland, Winter Haven, New Tampa and Downtown Tampa’s Channelside District. Collectively the offices have over 420 licensed agents and are ranked in the top 10 in Florida by RealTrends for total units sold for in 2010.
Chris is a graduate of Georgetown University in Washington, DC where he was elected as the university’s Student Body President. He obtained his law degree and M.B.A. from Georgetown as well. Chris is an active member of the Florida Bar Association. He is married to Dr. Stacey McLaughlin and has 3 children, Frank (3), Kate (4), and Trip (6).
Contact Chris at chris.mclaughlin@maximizesocialmedia.com
Mike McLaughlin
COO/President
Mike is an accomplished interactive designer and media producer. He began his career in television working on productions for companies like Warner Brothers, Paramount Pictures, CBS Sports, and CNBC. Notably, Mike served as the Coordinating Producer of Judge Mills Lane, a nationally syndicated show, and the Legal Producer for former New York City Mayor Ed Koch and TMZ’s Harvey Levin on the re-launch of The People’s Court.
Shortly after the birth of his daughter Mia (12), Mike and his wife Jennifer returned to his hometown of Lakeland, Florida and shifted his focus to developing interactive communication and training for Fortune 100 companies Publix Super Markets and Lockheed Martin. He led dozens of enterprise-wide change initiatives. He became known for his creative, business-focused designs and the ability to effectively communicate and implement large, systemic changes.
Mike completed his undergraduate studies in Communications at Florida State University where he was named Media Production Student of the Year and graduated with high honors. He also attended the New York University School of Law.
Contact Mike at mike.mclaughlin@maximizesocialmedia.com
Craig Collins
Senior Vice President
Craig brings his years of social media consulting and coaching to the team. As a founder of three social media companies, he has managed dozens of social media accounts for high profile companies and individuals nationwide. A nationally recognized speaker, Craig is an innovator of specialized lead generation strategies on various social media platforms.
Prior to becoming a Social Media Manager and Strategist, he worked with several start-up software companies where he built the technical foundation that he relies on today. He became very well versed in computer networking, internet and intranet environments, and earned several Microsoft certifications. He also received a degree in Finance from East Carolina University.
Contact Craig at craig.collins@maximizesocialmedia.com
Wesley Barnett
CFO
Wesley Barnett is a seasoned internet technology executive and investor. Besides his role as CFO at Maximize Social Media, he is currently the CFO and Managing Partner of Treetop Software Company, a provider of cloud-based solutions for communities, educational institutions, businesses, non-profits, and associations. He is also a partner and board member of US Education TV, an IPTV provider for schools which provides streaming and on-demand video solutions to secondary and post-secondary education clients.
In addition to his work in the technology sector, Wesley maintains ownership interests in a variety of retail, internet, media production, healthcare, fitness, and entertainment companies. His wide-ranging business interests have led to a fuller understanding of the social marketing needs of successful companies.
Wesley attended Wake Forest University in Winston-Salem, NC and graduated with a degree in Business Administration in 2008. With a concentration in Finance, he built a strong fiscal acumen that is imperative when assessing marketing returns and maximizing social investment.
Contact Wesley at wesley.barnett@maximizesocialmedia.com
Seth McKeel
Vice President, Strategic Business Development
Seth McKeel is a State Representative, a public relations and development consultant and a commercial real estate professional. His expertise in small business management, client development and public affairs provides a wealth of insight as we Maximize our clients’ social media presence. Seth has a unique ability to quickly connect with today’s business leaders, understand their unique challenges and opportunities and ensure they translate their core values of customer service, loyalty and corporate citizenship across business’ most powerful platform, the social network.
Seth is an honors graduate of The University of Florida and is married to Kim McKeel, a Realtor with Keller Williams Realty. Seth and Kim live in Lakeland, FL and have two children Seth, III and Caroline.
Contact Seth at seth.mckeel@maximizesocialmedia.com
Harness the unique and powerful targeting options of Facebook PPC Ads
Facebook is a $100 billion company because of what it knows about its users. Advertisers can tap into that knowledge base and hyper-target customers. Leads you get from Facebook can be extremely qualified and inexpensive if you know how to reach the right people.
Your time is valuable
Managing a Facebook ad campaign is a time consuming effort. Ads and targeting need to be refreshed and optimized on a daily basis to achieve the best results. If the same people see the same ad over and over again, you will not see the growth you desire. Our team of Facebook Ad professionals make sure that fresh, effective ads are always running so you can focus on your business.
Enterprise-class service for less
Since Maximize manages so many accounts, we are able to use enterprise class tools to run your ad campaign at prices your business can afford. Our software lets us quickly generate and test dozens of ads based on a variety of targeting and creative options. Once we find the ones that generate the most qualified leads at the best price, we monitor those on a daily basis and make adjustments as needed. Our analytics give us real-time data that we use to monitor success over the life of your campaign.
The proof is in the results
Check out the case studies below to see how a Maximize ad management solution can result in substantial cost savings.
Explanation of Facebook PPC Key Metrics:
- Click-Through Rate (CTR): The rate at which viewers click the ad. Facebook rewards ads with a high CTR with lower rates because more clicks equal more money.
- Cost per Click (CPC): The amount paid for each click. This is variable based on keyword competition and the CTR.
- Click to Like %: The percentage of people who click the ad who also like the destination page.
- Cost per Like: The ultimate measure of success. The cost of a targeted lead that opted-in to your Facebook Community.
When you consider that the average cost per click for all Facebook advertisers is around $1.00 (wsj.com) and the typical click to like % is less than 50% (Facebook), you can see that Maximize ad management led to tremendous savings for these clients. The insurance company above added 25,000 targeted fans in 5 months and saved over $40,000 by working with us.
While these results are not typical, our average client in January 2012 had a cost per like more than $1.50 less than the Facebook average. Those savings more than justify our small management fee that is flexible based on your advertising budget.
Contact us now to Setup a FREE Strategy Session to learn how managed Facebook PPC Ads can maximize your social media leads.
