The Black Hatter Guide to “Likes”
No, we haven’t suddenly switched sides; we are still the social media management guys and gals wearing the white hats but from time to time it is instructive to understand black hat techniques if for no other reason than to avoid future problems and unintended consequences. As a social media consulting firm, we encounter clients that have been victimized by both. Today’s topic is one that few social media professionals like to tackle; why? Well to put it plainly, because it’s so common. Chances are you or someone you know have engaged in this practice either knowingly or...
read moreThe End of the All-Seeing Eye?
If given a choice between Big Business versus Big Brother, who would win? There is a duality taking place right under your very nose but chances are, you aren’t even aware of it. Why? Because you can’t see it, you can’t hear it, nobody is talking about it and those “in the know” don’t want to bring attention to it. Yet this strange chain of events has profound implications for how you conduct personal and professional affairs for years to come….and it is all happening NOW. As a social media consulting agency we usually avoid anything that remotely...
read moreWhat Does Your Social Media Horoscope Say About You?
Love them or hate them, horoscopes have been around since the dawn of time…or close enough to it to qualify as one of the most ancient information systems in existence. Now, as a social media consulting agency, we tend to put our faith behind solid facts including the science of social media marketing. On the other hand, we also recognize that marketing is as much art as science which makes the use of social media horoscopes something of a hybrid approach. But don’t worry – there is enough science and art to keep the strongest skeptic and most open-minded traveler both...
read moreHow to Build a Social Media Security Net For Extra Income, Retirement or Job Replacement
As a social media consulting firm one of the pleasures we encounter is the ability to literally help change lives. Ask any small business owner why they built their own business and chances are you will receive a lot of very different answers. Some desired the independence made possible by building their own business. Others understood the need to break out of the 9-5 pattern in order to achieve real wealth. Still others simply wanted a way to supplement their income or retirement. Whatever the reason, building a business is one of the last remaining areas where someone can literally go from...
read moreSocial Media Showdown…What’s Better – ShopKick or Foursquare?
In the era of emerging social media competition, small business owners are often left wondering exactly which sites will provide the biggest bang for the buck. It’s not surprising. While Facebook is more or less a foregone conclusion due to the sheer size, Google+ is gaining ground simply by providing superior service. But what about other social shopping type sites like Foursquare and Showdown. As a social media consulting agency we are in a good position to evaluate the good, bad and ugly of each option. Keep reading to find out which site scores the highest in the social media...
read moreAdvanced User Tutorial – How (&Why) to Set-Up Google Goals
Google Goals. Okay, admittedly this isn’t the most sexy sounding social media tutorial but don’t let the title alone fool you…this is heady stuff once you get started. Why? Because setting up Google Goals allows small business owners to tap into some downright amazing information; the kind of information usually reserved for reports generated by social media management firms, the kind of information that forms a firm foundation for strategy, the kind of information that saves time and money. In short, learning how to set-up your own Google Goals allows a small business owner...
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