How to Turn those Numbers into Action
Numbers. Did you hate math as a kid? Maybe accounting classes took their toll during college or perhaps you have simply had your fill of statistics. Whatever the reason, the majority of people prefer to avoid numbers whenever possible. Sadly, what you don’t know can hurt you especially when it comes to creating a great social media campaign. Now, one of the services a social media consulting agency performs is a critical review of all those dreaded numbers; after all, analytics might not be our middle name but it is definitely a big part of our game. Today we are going to teach you...
read moreTop 10 Reasons Your Social Media Site Sucksl
If you are like most small business owners the idea of generating exciting content, uploading fascinating facts and spending time collaborating with business partners and new clients sounds great. So, you set up a social media site (probably Facebook) and instead, encountered a totally different reality. Non-engaged or irate clients, a steady stream of questions being asked again (and again and again), feedback from the same half dozen or so overly vocal attention seeking followers and the occasional message from your mother. Not exactly what you had in mind was it? As a social media...
read moreThe Truth About Inbound Marketing
Inbound marketing. It’s a concept often talked about in social media and SEO circles but what does it really mean? How does inbound marketing compare to outbound marketing? Is it just another fade trend or truly disruptive? Most important of all; is inbound marketing “worth it”? These are just a few of the questions social media consulting firms must grapple with prior to advising small business clients on the merit or demerit’s of any given strategy. In the past few years a lot of hype has surrounding both inbound and outbound marketing but which is best and why?...
read moreThe Truth About Fake Followers
Shhhhhhh. Today’s article covers one of the most widely abused and least understood black hat techniques used by unscrupulous social media management firms across the nation. Fake followers. Not only is the use of fake followers promoted as a quick way to huge numbers of Facebook fans almost instantly but other social media sites including Twitter, LinkedIn and even Google all have similar schemes in place. As for who uses these; the results might surprise even the most hard-core critic. But what is the truth about fake followers? Is this really the road to overnight social media...
read moreSocial Media Hyper Personalization – Fad or Fabulous?
Ahhh. Chances are you have already noticed certain advertisements that seem to follow you around the Internet. Maybe you performed a quick search for a new car and suddenly car advertisements seem to appear everywhere. It’s not your imagination. The latest trend in social media marketing includes the use of hyper personalization. As a social media consulting agency, we are here to shed some much needed light on this latest trend; it is a passing fad or purely fabulous? More importantly, what’s the ROI and is it worth investing hard earned dollars into? Keep reading to find out the...
read moreGoogle+ Hacks: 5 Killer Tricks To Rock G+ Like A Pro
Searching for a few great Google+ Hacks easy enough to try at home? We have just the thing you are searching for and no teen tutors are needed! Not only are these Great Google+ hacks simple but they are also highly effective strategies regularly used by many professional social media managers! Keep reading to discover how to put these simple strategies to work in mere minutes. Great Google Hack #1 – Estimated Time to completion: 10 minutes max The first great Google hack is to learn how to link Google+ pages directly to your YouTube Channel. Unfortunately, depending upon your...
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