Do You Need a Digital Executor?
One of the many emerging roles taken on by social media management firms is that of digital executor. Admittedly, that is a new title and one that may actually change over time but for lack of a better description, that is what we are calling the position at this point. What is a digital executor? Basically a trusted party able and willing to handle social media accounts in the event of your death, disability or other adverse situation. In short, someone able to act as a proxy on behalf of your personal and/or professional social media status. It’s one of the fastest growing areas of...
read moreHow to Optimize Social Media Mobile Push Notifications
Whew! If it seems like mobile messaging is an increasingly popular topic for social media consulting firms to cover…well, you are right! None other than Zuckerberg has proclaimed that Facebook is now a mobile platform and other major social media sites are following close behind. Social and mobile are made for one another and users know it. Unfortunately, the vast majority of small business owners have been slow to catch on to this latest trend. Find out why and how to properly implement, measure and analyze mobile push notifications in order to maximize your social media marketing...
read moreThe Good, Bad & Ugly of Pay for Performance
Sure, it sounds like a great idea but is it? Pay for Performance is one of the newest social media strategies to hit the Internet but like most schemes…there are strings attached. As a nationwide social media consulting agency, we are in a good position to report on the good, bad and downright ugly side of pay-for-performance measures. Learn which business types can benefit and when as well as what to avoid at all costs; it’s a no-holds barred look into the good, bad and ugly of pay for performance social media marketing. Pay for Performance Defined Not really sure what...
read moreHow to Value Facebook Fans, Transferring Social Media Sites & Other Business Solutions
Is it possible (or desirable) to transfer social media assets when buying or selling a business? If so, how do you assign a proper valuation for each individual Facebook fan or other follower? As a social media consulting agency, these are the types of questions just now beginning to arise during the normal course of business. As business owners invest time and money into building a strong social following, it’s only natural that it become an asset of its very own…but how do you properly value intangible assets like friends and followers? That is the question tackled in...
read moreDigital Video Impact on Social Media
Digital video. Whether you driving downtown, spending a bit of time shopping or simply hanging-out at home, chances are high that digital video isn’t far away. In fact, this trend is big and getting bigger. As a social media consulting agency, there was a time in the not so distant past when video was considered a rarity to be used only sporadically for special campaigns. That time has come and gone. Today, digital video isn’t just popular but it’s growing exponentially with profound implications for the future of social media marketing, entertainment and business. How Much...
read moreNPS Revisited – What To Do With Those 7 & 8 Scores
Last week’s article on “How to Calculate your NPS (Net Promoter Score)” resulted in a flurry of questions and comments to your friendly social media management firm. Always one to encourage reader questions, we thought it best to respond directly to the need for additional information. After all, like the old adage, if one person bothers to ask a question, another 100 are waiting for a response. If you haven’t already read the prior article, be sure to take a few minutes to do so. In the meantime, keep reading to find out how to handle those somewhat disappointing 7...
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