Google+ Hashtags & Real Time Search
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Google+ Hashtags & Real Time Search
It’s Baaaack! Remember when we told you that Google was going to discontinue their real time search? Well, it’s back but in a new and improved format. Google+ has started to roll-out their real-time search function in combination with the new hashtag support; now whenever someone includes a hashtag in a Google+ update, it will appear as a link to that search term and results.
Here’s what you need to know about Google+, real time search and hashtags.
Real Time Search
So, wondering why they would eliminate real-time search just to bring it back again? Well, it seems there was an unresolved dispute between Twitter and Google regarding the prior real time search. Google seems to have taken the old approach of “if you can’t beat them-join them” to heart and simply created their very own version. Real time search will utilize Google+ contributions…no word yet on Twitter’s response.
How to Use
To use the new Google+ real time search, just perform a normal search and then click the “1 more recent post” link. The page will refresh new postings and contributions as they appear in real time.
The Meaning for Marketing
Social media consulting agencies will want to take notice of this right away; Google has started to include real-time search results and messages posted to Google+ in their regular web search results. While everyone awaits the much anticipated launch of small business pages, it’s time to start putting some serious attention to your Google+ contributions. Use fresh keywords in social media postings, actively update your accounts on a regular basis with optimized content and verify contributions created by outside vendors or social media consultants are properly indexed.
Mike McLaughlin
Maximize Social Media, LLC
Copyright Maximize Social Media LLC 2011.
All Rights Reserved.
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About the author:
Mike McLaughlin is the COO & President of America’s top social media agency for medium-sized businesses, Maximize Social Media.
* As a television producer, he was a key player on several nationally televised shows and worked side by side with celebrities such as Ed Koch, Mills Lane, and Harvey Levin.
* He also used his creative talents to support Fortune 100 companies Lockheed Martin and Publix Super Markets, as a project manager of large-scale training and communications projects.
* At Maximize Social Media, Mike supervises a team of over 200 social media professionals that provide consulting and management services to businesses in more than a dozen verticals.
* Follow Maximize Social Media on Twitter: http://twitter.com/maximizesocial
* Join the Maximize Social Media Facebook Fan Page: http://www.facebook.com/MaximizeSocialMedia
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