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  • The Black Hatter Guide to “Likes”
    No, we haven’t suddenly switched sides; we are still the social media management guys and gals wearing the white hats but from time to time it is instructive to understand black hat techniques […]
  • The End of the All-Seeing Eye?
    If given a choice between Big Business versus Big Brother, who would win? There is a duality taking place right under your very nose but chances are, you aren’t even aware of it. Why? Because […]
  • What Does Your Social Media Horoscope Say About You?
    Love them or hate them, horoscopes have been around since the dawn of time…or close enough to it to qualify as one of the most ancient information systems in existence. Now, as a social media […]
  • How to Build a Social Media Security Net For Extra Income, Retirement or Job Replacement
    As a social media consulting firm one of the pleasures we encounter is the ability to literally help change lives. Ask any small business owner why they built their own business and chances are you […]
  • Social Media Showdown…What’s Better – ShopKick or Foursquare?
    In the era of emerging social media competition, small business owners are often left wondering exactly which sites will provide the biggest bang for the buck. It’s not surprising. While […]
  • Advanced User Tutorial – How (&Why) to Set-Up Google Goals
    Google Goals. Okay, admittedly this isn’t the most sexy sounding social media tutorial but don’t let the title alone fool you…this is heady stuff once you get started. Why? Because […]
  • How to Turn those Numbers into Action
    Numbers. Did you hate math as a kid? Maybe accounting classes took their toll during college or perhaps you have simply had your fill of statistics. Whatever the reason, the majority of people prefer […]
  • Top 10 Reasons Your Social Media Site Sucksl
    If you are like most small business owners the idea of generating exciting content, uploading fascinating facts and spending time collaborating with business partners and new clients sounds great. […]
  • The Truth About Inbound Marketing
    Inbound marketing. It’s a concept often talked about in social media and SEO circles but what does it really mean? How does inbound marketing compare to outbound marketing? Is it just another […]
  • The Truth About Fake Followers
    Shhhhhhh. Today’s article covers one of the most widely abused and least understood black hat techniques used by unscrupulous social media management firms across the nation. Fake followers. […]