20 Techniques to Create Spectacular Social Media Content
20 Techniques to Create Spectacular Social Media Content
Sooner or later it happens to the everyone – a complete and utter lack of inspiration. Unfortunately the public at large seeks constant enlightenment, entertainment or inspiration…if not from you then they will find it elsewhere. The search for spectacular social media content is not limited to small business owners; even the most well-seasoned marketing pro’s and social media consultants are subject to a bit of “writers block” from time to time. Here to help is a list of little-known secrets used by the pro’s to generate original ideas any day of the week.
1. Review prior contributions then either update or comment on the revised status.
2. Repurpose old content – every site should have timely updates as well as “evergreen” content that never goes out of style. Take a new approach or spin old content in a new way.
3. Perform an interview – search for authors, charity events or other common areas of interest.
4. Schedule follow-up interviews.
5. Establish an annual “editorial calendar” of events or causes to celebrate each month.
6. Create a customized FAQ of the most common questions or concerns shared by your clients.
7. Invite clients to submit questions then answer in detail. Compile into additional FAQ’s.
8. Report on current events within your organization; training, promotions, new networking opportunities etc…
9. Provide updates on legal concerns that impact clients.
10. Create short tutorials or “how to” tips that target specific problems encountered by clients.
11. Take a picture – describe it. Get creative and make it both fun and informative.
12. Invite testimonials from clients and comment.
13. Create a customized poll or survey.
14. Report on the status of your desk…what is there and why? How will it benefit clients?
15. Share a new book, movie or other resource you have recently enjoyed.
16. Take a trip down memory lane and share how a situation, person or circumstance taught you a valuable lesson that can be shared by clients.
17. Share your professional goals…and don’t forget to include a call for action!
18. Perform a round-up of top stories over the past year or quarter to show how things have changed, areas of interest and other trends.
19. Create an expose. Tap into the dark side. Biggest mistakes made by yourself or others, industry myths, the secrets insiders don’t want to share…all make for great reading while informing clients.
20. Ask for reader input. For example, what would you add to this list? How do you generate ideas when writers block hits?
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