Beyond the Basics – Facebook Ad Strategies That Will Blow Your Mind!
Beyond the Basics – Facebook Ad Strategies That Will Blow Your Mind!
Ready for some powerful advertising strategies? The type used by big business to get uber-responsive results? The type your competitor using his teenager can never hope to achieve? Well you are in for a very pleasant surprise because today, Maximize Social Media is going to share some of the advanced Facebook advertising strategies employed by top social media marketing agencies throughout the nation. Some may be within the realm of “DIY” while others will simply provide insight into what is possible. Either way, these are the types of tips able to blast your Facebook advertising campaign into high gear while leaving the competition wondering what just happened!
The Science of Social Media
First, it is important to understand the basic formula behind this advertising strategy. Remember, we’re not just making this stuff up by the seat of our pants. Instead, tried and tested methods capable of generating proven results are utilized…you could call it the Science of Social Media. Unlike most social media consulting firms, we focus on methods that generate objective, reliable results. The first lesson is to learn this little formula:
Content + Fan Action = Promotion
Simple Enough right? In a nutshell…yes! So, starting with that nice little equation, the first step is to make sure you have quality content and fans. If your small business is struggling with either, it is time to step back and get professional help. Advanced promotional techniques will be hindered without the basics. It’s the same for any industry. Be honest with yourself. If your small business is unable to generate QUALITY, original content then outsource it. If your small business isn’t able to connect with prospective clients or fans, get help!
Assuming you have the basics covered it is now time to look into the more advanced advertising techniques. Sponsored Stories is one of the most valuable but often overlooked aspects of Facebook advertising but even among those using Sponsored Stories, there is still a lot of room for improvement. We think you will agree, these little tips take social media advertisements to an entirely new level!
Super Strategy #1 – How to Target Other Pro’s, Business Owners Etc…
This advanced technique allows small business owners to create customized Facebook advertisements that are ultra-affordable and incredibly effective because they are limited to a very few select persons; in some cases as few as 20 people! To explain, a sample scenario will be used. Let’s assume for a moment that your company produces a niche product of interest to the floral industry. As a small business owner, you know the major suppliers for the floral supply industry and located in x city. To attract the attention of the buyer or executives in this organization, you create a targeted advertisement that is limited to a 25 mile radius to the company and then list the specific workplace. Guess who will view your advertisement? That’s right…a handful of key staff at the designated company.
Super Strategy #2 – ShotGun Strategy
If the first super strategy doesn’t fit your small business needs then chances are the second will. Unlike the micro-targeting technique used to capture the attention of very specific small groups of people, the shotgun strategy is designed to appeal to large numbers of un-targeted consumers. This is an excellent strategy for those that have a product or service with widespread audience appeal versus a small niche market. It’s long been recognized that the average Facebook user has roughly 130 fans and of course, the best way to spread the word is for a fan to share information with their friends. If you have 1,000 fans, it’s possible to connect with roughly 130,000 people! Bump the number of primary connections up to 10,000 and theoretically you can spread the message among as many as 1.3 million. By using Facebooks, Sponsored Like Stories, it’s possible to harness the reading and other habits of users to reach their connections; when your fans or friends activity is posted (along with photo) showing what they are doing, it is able to double the effectiveness of your advertisement!
Super Strategy #3 – Publicity Promotions
Ever wish there was a way to capitalize on print publications or other promotions? Well now there is. For this scenario let’s assume your small business or service was mentioned in a recent journal or newspaper article; great! But how can that translate into more recognition online? First, create an advertisement that targets fans/friends of the publication which ran your story. Next, design an effective advertisement or simple statement recognizing or thanking the publication for their coverage of your company. Link to the original article and designate the demographics, journal members and other desired specifics.
Super Strategy #4 – Frequency Patterns
The final super strategy is designed specifically for small, local service providers who often faced pronounced problems in increasing exposure via social media. Part of the issue is the nature of the business which can be more difficult to explain than a product. However, that is only part of the story. There are a few characteristics of many small town service campaigns that cause a lot of trouble; for instance, the use of stock image photography or the over-reliance upon one single image. Local service providers need to include their city name and zip code, a photo of the business location or local landmarks in the advertisement image. Don’t keep using the same photo over and over and over! Facebook allows you to view the frequency data which measures how many times the average user has seen the advertisement; for it to stay fresh and capture attention, it must be revitalized. That means changing the picture on a regular basis. In general, replace photo’s prior to reaching a frequency of ten.
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