Promoting Your Blog on Social Media Networks
With the ever-g
rowing popularity of social media networks such as Facebook and Twitter, using these networks to fully promote a blog has become one of the more successful methods.
It has become a favorite of bloggers not only due to the tools that each network provides, but because of the special aspects it brings in building a closer connection between blogger and reader. It makes a special “bond” of sorts, allowing interaction and the ability to push out your blog becomes better than ever. It all starts, however, with the perfect tweet or status.
When composing the perfect tweet or status update in order to draw readers in, it takes time and research before posting to get the maximum effect out of it. There are multiple resources on each site that bloggers can utilize to make readers engage in their posts and get views. First, let’s take a look at some normal, promotional posts that you may see on these sites.
Facebook Status Update –
“Check out my blog on (topic) – (link)”
Tweet -
“Check out my blog post on (topic) – (link) RT”
While these are simple, to-the-point messages to the potential readers, nothing about them catches the attention at first glance. They aren’t fully utilizing the websites’ options and capabilities to maximize their effect.
Now, say for this instance, you wrote a piece about promoting your blog via social media networks (like this). How do you get the most out of your status update or tweet in order to get readers? Here are some things to remember for each site.
First of all, focus on the topic point. That is your selling pitch and that instantly targets who you want to read your blog and that is what people will focus on. Getting readers can take some engaging and interaction, so give the potential readers something that they’ll want to read and the topic will show it.
Utilize the sites and their wonderful promotion capabilities; this is especially true with Twitter. Twitter uses hashtags, retweet and mention features in order for you to target audiences with ease. Facebook also allows for sharing of posts, so it’s not a bad idea to ask fans and followers to share all of your informational posts.
Look back at the original concepts for a Facebook status and a tweet. What would you now change about them using the concept that the blog post you are promoting is how to promote via social media networks? Try these options instead.
Facebook -
“Want more readers on your blog? Here is how you can promote your blog via social media networks. Feel free to share – (link)”
Tweet –
“How to #promote your #blog using #socialmedia networks – (link) RT (mentions)”
Don’t be afraid to mention some people with the same ideas as you, odds are they will help you out by retweeting or sharing some of your posts. It’s a great way of networking with those in your niche. So keep these ideas in mind and be sure to fully utilize everything that these sites have to offer in order to get the most out of your social media promotions.
If you’ve ever taken to the world of social media to promote your blog, or anything for that matter, then you understand the importance of having fans and followers to view that promotion as well. The best way to be sure that your social media marketing campaign works for both blogs and businesses is to assure that you have the essentials covered.
Be sure to earn your fans and followers, remember everything that each social media site has to offer in terms of adding to your campaign and work hard to get your word out.
For example, when I began writing blogs and got into the social media world, my first time trying to promote a blog failed rather miserably. I didn’t utilize the tools given to me. I didn’t target the right audience and the blog ended up getting just a few hundred views. That’s it.
As time went on and I began to see how others were using the tools on Twitter and Facebook, my campaign began to develop with it. Using hashtags, mentions, retweet requests on Twitter and interacting with fans on Facebook, I was able to up my views to over 50,000 each day. As you can see, the numbers see a significant change for the better and that’s just from utilizing the simple tools that the websites provide to you.
Breaking down social media promotion is simple and knowing exactly what you need is the key to a successful push.
First, be sure to have quality content to give out. It doesn’t matter how great your tweet or status looks if it leads to a story that isn’t compelling and makes readers want to return to your website. If you have great quality in your content, the future of your social media campaign becomes that much easier because viewers will know that they want to visit your site.
Second, be engaging to all of your followers and fans. Interaction with viewers gives them a bit more of a personal feeling with the writer of the blog, allowing them to get a feel of the content that much more.
Finally, be sure to target the right audience and work hard in your campaign. If you write a blog about sports and tweet a political figure on Twitter to repost it, you’ll get views, but the interest won’t be there as you’re targeting a completely different niche and the readers may be one-time views only.
Take these tips to heart and follow them. It’s not a difficult process to assure that you’re pushing out the best quality and promoting it to the right audience using all of the tools that are given to you. The rest of your success is completely determined by you and the hard work you are willing to put in for the future posts, tweets and statuses in order to return readers and viewers to your site.
You’ll see the impact on your views and readers.
Brandon Williams
Brandon Williams writes for AdMedia covering many topics such as online advertising networks, Remarketing, PPC and much more.
Image credit: cambodia4kidsorg on Flickr
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