Expand Your Small Business Reach!
Social media consulting firms are often handed a “wish list” when first approached by small business owners. It typically goes something like this…
“I’d like to expand my social media marketing reach by four or five times, get top billing among clients, stay in constant contact with clients, enhance visibility in the community, implement mobile marketing and have a guarantee that 75 percent of people will see my advertisements each month…oh yeah, I don’t have the time or staff to handle any extra work”.
Sound familiar? Before you chuckle and write this off as nothing more than wishful thinking – imagine the type of response a company would get if they could actually deliver on that promise consistently. What if I were to tell you it IS possible and in fact, chances are good that your competitor is already hiring a social media consulting firm to start work on exactly this type of campaign. Not only is all this actually possible but thanks to the Facebook Reach Generator, the entire social media marketing sphere is getting ready to explode beyond anything that anyone has seen or experienced.
Be Seen Again and Again and Again
The Reach Generator boasts some impressive statistics sure to make any small business owner swoon with delightful anticipation; according to Facebook, the average small business owner only reaches about 16 percent of their fans each week. Not bad given the size of the premier social networking site and quite impressive when compared to traditional marketing methods like magazine advertisements, direct mail, radio or even television. On the other hand, 16 percent still leaves a lot of room for improvement…and improve they have! Facebook’s Reach Generator guarantees to reach 75 percent of fans each month and is expected to reach 50 percent of fans weekly. Wow!
More Connected = More Spending
The advantages don’t stop with mere exposure. Although being seen has clear advantages, according to research conducted by Facebook, the “always on” connection has yet another result; the more connected the consumer, the more they spend. On average, Facebook fans have been found to spend 2x’s more with a business than non-fans. Impressive by any standard but expected to grow even more as fans actively engage directly with small business owners in more exciting ways. In fact, the volume of engagement as evidenced by the number of “likes”, comments and shares nearly doubled after the implementation of Reach Generator.
Enhanced Tools & Better Tracking
Additional benefits associated with the Reach Generator include customized monthly reports that show the reach, engagement level and brand tracking in detail.
How Reach Generator Works
So, how does this miracle machine actually work? It’s a powerful idea with a relatively simple method of implementation which only adds to the overall attraction. Reach Generator allows business owners to place a photo and Page Post on the designated small business Facebook site while simultaneously showing up as a Sponsored Story on the homepage of your fan. Now each fan becomes an advertising medium to all of their friends and connections as they interact or engage with the original message.
In order to maximize the impact, Facebook suggests one post per day. This ensures proper distribution to all fans without saturating the fan base. The “core” of each message will consist of the first 90 characters so the KISS method applies (Keep it Simple Stupid). Last but not least, use page Insights to determine the peak hours of your individual audience. If in doubt, start out with peak periods between 9PM and 10PM and measure the response but remember, different industries have very distinctive peak periods. For example, restaurants tend to peak between 7 AM and Noon while retailers are able to enjoy an additional two hours until the 2 PM peak.
Not only is it important to try out different time periods, but by using Facebook Insights, it’s possible to use A/B testing on different messages to determine optimal response rates within different segments of your audience. This is especially useful if your business caters to more than one type of client demographic, location or offers a variety of services and products that appeal to many different consumers.
A Game Changer
Facebook’s foray into a new generation of advertising methods is a true game changer and a radical departure from traditional marketing. In the not so distant future, advertisements will not be considered “necessary evils” like watching a commercial on television in order to view the remaining five minutes of a show…but rather a conversation about a product or service which informs viewers which of their friends are trying or buying. Rather than ad copy, testimonials and comments written by fans will be used to attract attention and increase buy-in by people with known affiliations. The emphasis is on viral, user generated content rather than traditional advertising. Once again, the statistics are impressive. Early testing demonstrates user generated “ads” are 80 percent more likely to be remembered than traditional ones and viewers are 4x’s more likely to purchase a product or service when suggested by a friend.
How Do I Get It?
Reach Generator it is currently available to a limited number of large clients but is expected to become widely available to small business owners very soon. Social media consulting firms are receiving a great deal of interest and competition is expected to be fierce for campaign creation. Any small business owner contemplating the use of Reach Generator should begin working with their social media marketing firm today in anticipation of the upcoming campaigns.