Marketing Magic – How to Get Noticed Like the Pro’s!
Could your site use a bit of marketing magic? Today’s timely topic is designed to demystify a few behind-the-scene illusions that make social media marketing look simple yet work like magic. As a leading social media management firm, we’ve seen it all; from the frustrated DIY entrepreneur to the frantic last-minute-calls of utter despair after watching a campaign go bad. One thing they all had in common was the desire for success…without the tools, time or technique. Today’s article is going to focus on a few of the techniques used to stir up a concoction of apt attention, stunning response rates and overall social media success. The time and technique is still up to you – just remember, one without the others isn’t sufficient. It’s just another reason more companies than ever rely upon a reputable, nationwide social media management.
Do you have a favorite hat trick or optical illusion? Chances are, it’s both fun and fairly simple once you understand the process behind the mystery. Social media marketing works the same way. Everyone agrees, the actual process of pushing a few buttons isn’t difficult but simply because something is simple does not make it easy. Just like a magician, it’s necessary to refine the skills and get the trick done right each and every time. The same applies to social media. Simply reposting the same old thing that everyone else has posted won’t win friends and influence people. No, it is increasingly necessary to bring a new trick to the table in order to attract attention and retain your social status.
Of course, maintaining a consistent social media presence isn’t that simple; it takes a lot more effort than waiving a magic wand at a problem to make it go away or repeating some magic words to bring about much needed change. On the other hand, there are some stunningly simple ways to transform an average appeal into an advertising advantage. Keep reading to find out how.
Trick #1 – Add an Utterly Adorable Animal. There is a reason cute puppy dogs, clever cats and oh so many horses clutter the pages of Facebook…they attract attention. People can barely seem to get enough of them. But is this truly the definition of “the more the merrier” or is it possible to overdo things a bit? Well, the reality is a typical business would not want to go overboard with cutesy animals unless it happens to be part of your logo (Metropolitan Insurance, Geico’s Gecko etc…). On the other hand, when it’s possible to include an adorable animal without pushing the limits of reason, go for it. Animals are often associated with caring, concern and community.
Trick #2 – Bring on the Big BOLD Numbers! The bigger, the better. Big numbers attract a lot of attention and for good reason; people tend to associate big numbers with more money, more traffic, more of everything that is good and very little that is bad. It’s one of those odd mind-tricks people tend to play on their own psyche; the tendency to over-estimate the good and under-estimate the bad. Make it work for your business by happily displaying BIG, BOLD, Numbers whenever possible!
Trick #3 – Musta Been a Beautiful Baby. The human brain is hard-wired to respond to the face of an infant…it doesn’t even have to be a human infant! Babies all share similar features including an enlarged skull, big eyes and round shape. If it sounds a bit like Danny Devito – well, perhaps that also explains his success. Either way, babies always attract attention. There is simply no way around it. However, the same word of warning applies to the use of cute animals above…use it sparingly.
Trick #4 – Sex Still Sells. Is your business sexy? Do your clients know it? Sex still sells even via social media sites but if there was ever a place to use common sense with a healthy dose of caution it is here! Sex does indeed sell but be sure it is tasteful, non-offensive and in keeping with the core idea of your company and brand. Do not use sex just for the sake of attracting attention since few things can backfire faster than an offended client!
Trick #5 – Surprise Me! This is perhaps one of the safest and most fun methods of attracting attention but also one of the most difficult. It takes creativity – and a lot of it- to surprise people. But that element of surprise is one of the most enduring and effective methods of generating viral traffic, plenty of attention and goodwill. Consider this; around the age of 12, children learn how to appreciate less concrete ideas and turn their attention to “jokes” (as every parent will most assuredly remember a rash of knock-knock jokes during that stage). Not long after, puns and word play type games become a favorite. Over the years, these surprise endings grow more sophisticated but never fully leave. The majority of adults still enjoy the element of surprise, intrigue and a bit of fun.
Still not in the mood to create a little magic? Don’t worry, we understand that not everyone enjoys the challenge of cultivating an online crowd, performing in public and making magical contacts; that’s why we do the hard work…so you don’t have to! Find out how the hiring of a social media management firm can help save time and money for your firm. Now that’s a trick everyone is sure to enjoy!