Social Media Data You Don’t Know
So, you think you know social media? It’s a dynamic field filled with volatile upheavals, new starts, major modifications and constant changes so it’s not surprising that even the professionals have their hands full when it comes to staying on top of the latest and greatest information. Major media outlets, bloggers and a plethora of paid reviewers constantly update information pertaining to the social media sphere but often it’s the same information repeated over and over. Finding those proverbial golden nuggets of great insight is a challenge…perhaps even more challenging due to the sheer volume of competing information. Today’s topic is designed to fill you in on the social media data you don’t know. The types of tidbits, traffic insights and demographic trends that can provide a very real edge to small business owners and social media consultants alike.
Interesting Tidbits
- Roughly half of television viewers Tweet about shows both during and after viewing. In fact, a significant number of television viewers use an IPad, cell phone or other device to comment on their viewing experience in real time making it an interactive activity.
- Facebook attracts almost 735 million unique visitors each month although tends to have a lower satisfaction score among users than other sites.
- Google ranks #1 in satisfaction and is listed as one of the top companies overall.
- The average social media user in America spends well over 5 hours each month networking, sharing and commenting.
- Google+ users tend to be the most affluent among all social media site participants.
- Over 43 percent of all adults online use a social network in an average day…only email and search outranks this activity.
Gender Gaps
Women are making exponential leaps in their use of social media comprising 55% of all social media users. They are also now the primary spenders and decision-makers about monetary issues in the household with 91% of new homes purchased by women, 92% of vacations and 93% of food. Over 80% of women make major healthcare choices for the entire family and 68% of new car purchases are made by women. Although 60% of all wealth is now held by women in the United States, over 90% of women report that advertisers do not understand their needs, desires or wants. Sounds like a major opportunity to connect!
So, how do women use social media? Well, YouTube is the most equitable in terms of gender with a fairly even 50-50 split between men and women making this a great choice for small business owners seeking to generate interaction equally among both men and women.
Facebook, with over 800 million users, shows a growing trend toward women with a 55-45 gender split. Due to the ability to connect with family and friends, Facebook is now a preferred method of staying in contact with those at a distance, sharing information and interest areas.
Twitter approximates Facebook in terms of gender differences with a 55-45 split divided over 250 million tweets each day.
Pinterest, a relative newcomer to the social media sphere is making a big splash among females with an estimated 55 to 70 percent of new users being women and less than 45% of users being men. The visual element seems to appeal to women making it especially favorable for small business owners that have interesting products to display.
SoundCloud, another newcomer to social media, is the opposite. Roughly 60% of users are men with nearly 1 out of every 3 between the ages of 18 and 24. An obvious choice for small business owners seeking to attract young, hip men via music, humor etc…
Foursquare. Designed with mobile users in mind, FourSquare has a predominately male following with 60% of users being men and only 40% women. A superb social media marketing opportunity for local restaurants, spas’s, nightclubs and other amenities and attractions.
Google+. Although still new, Google already has 100 million users and is still growing. Approximately 2 out of every 3 Google+ users are women
The Future is Bright
Last but not least, social media marketing agencies and small business owners are always planning for the future and the future is bright for women. In the next decade it is estimated that 65 percent of all consumer wealth in the United States will belong to women with upwards of 80 to 90 percent of all household wealth controlled by women. In fact, even among products designed exclusively for men, 50% are actually purchased by a woman. It’s a trend likely to continue well into the future as more women than men are now enrolled in college…especially graduate and post-graduate education programs. Women now own 40% of all private business entities (and growing), senior women have a combined net worth of just under $20 Trillion and outlive men by an average of 6 to 8 years. Additionally the gender gap related to earnings has narrowed with 1.3 million women now earning more than $100,000 annually in salary.
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