The Terrific Twitter Idea Generator
One thing every social media marketing firm learns early is how to engage viewers but that doesn’t mean it’s always easy. Take Twitter as an example; while it superficially sounds simple enough to jot down 140 characters and hit the send button, the reality of creating really good content…consistently…is a lot more difficult. Plain and simple, inspiration doesn’t always call when beckoned. Over the past several months we’ve created several short tutorials on how to generate great Google content, find fabulous Facebook updates and even brand brilliant blog ideas. But after a careful review we realized there was one major social media site that was neglected – Twitter. Today we are going to correct that oversight with an entire list of ideas designed to help tickle the fancy of readers, banish writer’s block and take your Twitter campaign to new heights. So, without further ado, here is our terrific Twitter idea generator list sure to help you create compelling content in 140 characters or less!
1. Add an announcement. What is happening at your place of business today? Did someone get mentioned in the press? Is a new promotion pending? Are you coming out with a new product or service? Spread the good news!
2. Take a Peek. Is something big in the works? Send out enticing little peeks into upcoming promotions, new product offerings or special incentives of potential interest. Not only will it generate excitement but promotions are more likely to be shared in anticipation of the main event.
3. Try-out some trivia. Need to spice things up a bit? Try out a bit of trivia related to your brand or the industry as a whole. Short facts or interesting twists are fun and informative.
4. Ask for input. People enjoy sharing their own knowledge, skills and preferences so just ask!
5. Event calendars. Be sure to share upcoming seminars, major conferences or other events you will host or attend.
6. Create a daily routine. Common examples include a short bit of daily wisdom or inspirational quote but nearly anything will do just fine. The key is to make it your own.
7. Offer up tips and information. Quick tips are a super way to help others remain productive and feel that your business offers up valuable help or assistance.
8. Unexpected events. Experiencing a tech problem or perhaps another industry has impacted your business? Be sure to include any unexpected events in your notification files.
9. Ask for feedback and testimonials. Inviting people to share their experience with your brand or business is a great way to get people involved as well as tackle any troublesome issues others might be experiencing.
10. Blog about it. Post blog updates along with links to help remind people about other content and valuable information.
11. Recognize great employees…or their favorite pet, charity or area of interest. Get creative with this one! Take time to include a bit of personalization about employees. What are they watching or reading this week? What restaurant or charitable event are they attending? Keep it fun and engaging.
12. Add a #FF Friday Follow or fan of the week with special incentive or discount for the winner.
13. Include trending topics and use viral hastags to gain greater attention and engage readers with what’s hot.
14. Search for your brand, business or personal name then publically respond to the article or message.
15. Use a tweet and great for new followers.
16. Create Twitter lists of great resources related to your field or industry. Be sure to announce each new list and sporadically remind newcomers about their availability.
17. Use brand related hastags to help establish and announce tweet chats.
18. Post job announcements or other vacancies.
19. Mix in a little industry news from time to time.
20. Add a bit of humor. Put a smile on the face of someone and you will be remembered all day long!
21. Respond to prior replies. Be sure clients know you are listening to their feedback.
22. Send out a special “Thank You” to those that mention you in an article, testimonial or other positive light.
23. Include impromptu photo’s of work in the midst of the action.
24. Share files…and be sure to let people know about the file sharing!
25. Add Twitter business cards and host an exchange.
26. Distribute video…yes, there’s an app for that!
27. Ask about what has captured the attention of others…and why. It’s great business insight into what is on the mind of clients.
28. Follow interesting people and promote them by joining collaborative forces.
29. Create a survey or quiz…the post the results in follow-up Tweets.
30. Use Twitter to get Google’s attention! Remember to ask for RT’s (re-tweets). Not only does this simple request actually increase viewership and distribution but it helps attract the attention of Google. As social media continues to increase in importance for both general marketing and SEO, it’s a good idea to get into the habit of maximizing each message to its greatest potential. Just remember, keep it simple and mix it up a bit to avoid content that appears to be a “formula”. The key is originality and authenticity.