Why Tagged.com Has More Engagement Than Other Social Sites
As a social media consulting firm, we make it our business to keep up with the movers and shakers within the industry. While most of the time that involves mega social media sites like Facebook, Twitter or even Google+…once in awhile a relative newcomer attracts our attention. The last site that we brought to the attention of readers was Pinterest…long before the major media began even took notice. Today we are going to talk about a social media site few small business owners have heard about and even fewer have used. Is it a good fit for your social media marketing strategy? Maybe. Keep reading to learn the pro’s, con’s and other consideration to discuss with your social media consultant.
The #1 Most Engaged Social Media Site Currently in Existence!
Do you know what the #1 most engaged social media site currently in existence is…? Go ahead – guess! If you said Facebook, it’s a good guess but not correct. What about Twitter? Again, an obvious conclusion but also not correct. Pinterest? They have experienced tremendous growth in recent months but still fall short of taking the number one spot. No, the surprising answer is a site that you may not have ever heard of yet…Tagged.com.
According to the most recent review by comScore, Tagged users visit an average of 18 times per month (as compared to an amazing 36 times per month by Facebook users!) and stay (on average) more than 12 minutes (as compared to only 10 for Facebook). In fact, Tagged.com was the only social media site to score in the top two spots for both duration and number of visits – an impressive feat for such a new social media start-up!
A New Tag-Line?
So, what could be so special about yet another social media start-up? Actually, quite a few things. With over 300 million members and roughly 30 million monthly visitors, Tagged.com is off to a great beginning. Of course, it’s a far cry from where Facebook or even Twitter is today but there are a few major differences that make Tagged a bit different. First of all, Tagged is easy to join and was designed to compliment – not compete – with Facebook. That is an important distinction given the early advantage enjoyed by Facebook. Sites like Google + haven’t fared so well when trying to take on the likes of the the world’s largest social media destination. On the other hand, those that work with and compliment existing Facebook features tend to do quite well. Unlike applications or other direct enhancements to Facebook, Tagged.com is a stand-alone social media site but created with ease of use and existing Facebook clients in mind. For instance, even the simplified sign-on allows the use of current Facebook logon’s to create a new account; clearly encouraging the adoption of a new social media site by existing Facebook users.
To Tag or Lag
Of course, the crux of the issue is whether or not to adopt yet another social media site. The advantages of early social media adoption are clear; those that get in on the ground floor tend to realize the greatest long term benefits while latecomers often find it difficult to catch up. On the other hand, not ever y social media site catches on with the public at large leaving some anxious early adopters wishing they had waited before investing so much time into an untested stomping ground. Eventually it boils down to a “hurry up and wait” approach as professional social media consultants and small business owners alike place their bets on the long term success of any new social media site. In the end, it’s the ability of a venture to create something different. But does difference alone suffice? Maybe and maybe not. Difference for the sake of being different isn’t always a good thing; it has to have a market appeal capable of attracting significant numbers of followers to work.
Does Tag Make the Cut?
The bottom line is whether or not Tagged.com has what it takes to enter the now, highly competitive world of social media. So, let’s examine Tagged.com. What makes it different and is it enough to matter? As we’ve already mentioned, Tagged specifically built upon existing Facebook users to make it easy to engage but why would someone use Tag rather than Facebook to connect?
One good reason – the ability to deliberately find new people and connections. Unlike Facebook and even LinkedIn which rely upon existing friend and family contacts, Tagged deliberately focuses on the ability of users to make brand new connections. Rather than penalizing those that reach out and create new connections, Tagged encourages it and makes it super simple. You can search by interest areas, other friends, common games or even geographic locations with no limits to the number of new connections. It’s sole purpose is to meet new people and to date, it seems to be working.
According to the most recent statistics, Tagged today looks like the following:
- 330 million members
- 20 million unique monthly users
- 2.4 million matches per day via “meet me”
What does the future of Tagged hold? It’s a bit early to make an informed decision but keep your eyes and ears open. Given the interest in reaching out to new connections and the early adopter advantage, it may be worthwhile to try out Tagged for those ready and willing to give a relative newcomer a whirl.