SOCIAL MEDIA MANAGEMENT FOCUS: THE NEW FACEBOOK TIMELINE
Chris: Good afternoon and mid-morning! Depending on where you are over. In Europe, good evening! This is Chris McLaughlin. I would like to welcome you to the Maximize Social Media Facebook Timeline Update. Today is the 21st of March. As everyone knows, on this webinar, we got until March 30 to get this right. We are going to get started in just a minute. We would like to also encourage anyone if you are not a subscriber to a social media newsletter. We always want to encourage your to go to maximizesocialmedia.com and opt in of course your e-mail. We’ll keep it in private. There are a lot of great stuffs on that newsletter. Our president, Mike McLaughlin takes a lot of pride in writing. Without further ado, let me bring on Mike. Mike, are you with us?
Mike: I am Chris. I am right here.
Chris: Okay. Mike, you haven’t been doing much lately.
Mike: No. It’s been boring.
Chris: You are kind of slacking off.
Chris: So hopefully, you will be able to start working around here. Obviously, we are kidding. If you are involved in social media, you know that this has been an extremely busy month. Not only that there is a lot of people contacting us wanting outsourcing but to do this right, requires a lot of skill, a lot of knowledge. We are going to share that with you, right now. Without further ado Mike, let’s get into it. Let me just turn over the main presentation to you. Let’s get into the media content here.
Mike: Great! So we are going to talk about a lot of different things today related to the Timeline. First of all, for those of you who are with us a couple of weeks ago, the webinar we did shortly after the announcement, you are going to see a lot of the same content. I’ll be front and honest about that. But we are also going to see some more implementation of what we have talked about in the last webinar. For those of you that did not see the first webinar, there’s going to be a ton of contents. I will probably go through some of the repetitive content a little bit faster than the last time I did which I think makes people happy based on the feedback we got from the last one. That would be great. We will get through that quickly. We will kind of see what the changes are, what’s important, what you should do about it and also how we think it’s going to impact the Facebook ecosystem as a whole. What are the changes that you should anticipate and the strategic things you should do for those types of changes. I will jump right into it. First of all, we are going to talk about what the Timeline for brands looks like. This is one of our pages with a refreshed look for the Timeline. The key components are, I will get through this quickly. The cover photo is somewhat like the website header. It’s hard to describe the most. That’s really supposed to be powerful branding tool for your timeline that will keep you coming on this page for the first time and they kind of get a feel of who you are. From visual standpoints, you kind of, for example, this particular page is a collector car insurance company and so you kind of see the collector cars. You see a happy, smiling owner for Heacock. You see that they cover, we got you covered when you settle like the way they are saying as an insurance company. Couple of things that Facebook specifically said not to do in your cover photos is going to be important is don’t put your web address in there. Don’t put your phone number in there. Don’t have a specific call to action like a little arrow pointing like pointing down to Like button, something like that. They really don’t want this to be a direct sales message. Certainly, a lot of examples they have showed when they launched the timeline a few weeks ago. Add texts in it. A text is not prohibited but limit the text. Like what you see in here, it’s more like of a branding message than a… You really, don’t fill this up with a bunch of texts and specific content that all comes later in the page. That’s what they have asked brands to do. The next thing is the profile picture that is designed out to be a really your thumbnail. It is probably the best direct correlation to what you exist now in Facebook. In Facebook now, you have a profile picture placed in the section of that which becomes your thumbnail, which becomes your presence throughout Facebook as you interact, comment, post with other brands as well as with your fans, that kind of thing. This should be a representation brand; in that case, we’ve used the small logo that this client has. You know their badge for everything they view on Facebook. The dimensions on that are 180×180 pixels. We actually will go back to through all those dimensions again at the end. Be ready to write that next time that we talk about it during the summary, 180×180. I forgot about on the cover photo. That is 851×315. Like I said, in case you missed that, in case you don’t have a pen, we are going back to that later. The next section which is something that really excites me, we think is a great thing is the way that they moved the About information into a prominent position. It used to be kind of hidden down on the left side by all the Tab Links. Now it’s right below there under the logo. So you can do, obviously you are allowed to put your web address here. You are allowed to do your phone number. You are allowed to do few sentences in the elevator pitch if you like. So you have those sections more prominent especially if you are promoting a brand that licenses a website agree for online sales for a lot of information. It’s a way for people to quickly jump over to your website if that is something you are looking to do. We think that this is a very positive change. You are going to increase the traffic from your Facebook page to your website. Maybe use a hundred number, more direct calls. Another huge change here is the Application Section which really allows you to make your apps that you create much more prominent and easy for the person to visit your page to find. We are going to talk about the value of Apps and how you want to make sure to get people to them, a little bit later. Well, for people actually visit your page, one thing that have taken away is the ability to set a default landing tab. When people come to your page, they kind of forget what it means whether they search for a specifically, have your Facebook address, they are going to come to this page even if you just can’t set them to go to a landing page like you do before. If you took them to a landing page, and so we will definitely talk about those later. But this is a nice prominent place to display your apps, you usually go in and set images to, you know, for example, that purple car there is the photo contest that we run on this page. We were able to give that a lot of attention. Another thing that we had before, running on the left hand side, just so you know, the photos are in lock-in position. We can’t move that one. Everything else is customizable. You don’t have to have the big Likes. Thumbs up here if you don’t want to add more apps that you don’t want to feature on the top line. You definitely want to feature your apps that gives you [unclear]. There is the dropdown where the number 2 is. That one you drop that down, you can have even more apps there. When you get to the Application section, you are going to be a little bit more specific on these things but you do also have to edit these things very simple. You simply hit this dropdown. They you will get some options to swap positions, change images. That’s a very simple thing. If we have time, I can go over to that, live. Alright, let’s move on to… Woah, we are going back to. There’s one more thing I want to talk about here. That is, you see appear underneath the name Heacock Classic. This is where they move your Like count if you don’t want to move this like, the big like thing. The big Like app holder, place order. You also have what you are talking about this metric is right underneath the brand as well. Actually these things are not as prominently featured even they are underneath the brand name. Obviously the fonts are much smaller. Less emphasis are put on those numbers for someone visiting your page for the first time which maybe good thing or bad thing, depending how successfully you’ve been with your page. But we are going to hold the webinar about talking about the metrics. What’s good about it and what’s bad about it. We won’t be talking about all that today. You know where it’s located. It’s still there. It’s not easily seen.
In this video, I will show you a few more examples of things that we have done for our clients now that we are out in few weeks from the change we have since the example shows that they are new if you attended the first webinar. We have this Rock Land Boulders Baseball, Miami team on Long Island in New York. We utilized texts here as well. We utilized some big powerful imaging. We got the profile pic. It’s a nice big B that will show what we post. We got our key apps. What we used to drive fan growth is a contest. I’m going to show you that contest later. But you can see here that we have utilized these app buttons, the app button image to do something that’s bit more powerful and clean and simple. So that they can read, hey men, it really draws your attention to hear something that is an opportunity for me. I like to place this in the third position because it does correlate the position to Like Button which is a nice thing for tying those two ideas together. Like Us and Get a Chance to Win. Another one that shows you don’t have to use anything text at all, this is actually the favorite one that I have done so far because I like sandwiches so much. I love it when I get a chance to head over there. It’s about an hour away from our office. I don’t go over there all the time. Wright’s Gourmet House does a tremendous job with pitching good wholesome classic American food. And so, we want to make it all about the food in this case. We have a nice photo here with some depth and feel. It kind of tells us what this is all about. It’s about food and so, that shows that perfectly. Also, here is another one that we have, a Columbia Restaurant which is another great restaurant here in Florida. They wanted to emphasize what they could have a lot of great food shops, they want to emphasize the people. So, they have this image which is a great way to get us: Hey, we are family-oriented. We care about our employees which going to say a lot about. If you know the guys over there, they are really focused on community, doing the right thing and so this exudes that to me. You can also see here that we got a nice app button too. That’s actually our Columbia Restaurant Group. It is a little personalized thing that we got going there.
Chris: Mike, we are getting a couple of questions about…
Chris: About the placement of App, How to re-arrange them? DO you want to touch on that?
Mike: Chris, I’m going ahead and show that live.
Mike: That’s the best way to do it. Give me a second to go on Facebook. I mentioned this little dropdown there. It has the ability to move things around. See, I got a lot of places where I can get a lot of different places where I can place my apps. This particular page does not have a lot of apps. But if I want this to position with the Likes, It’s as simple as doing that. You click on the pencil. You can swap position. You can also… There are some applications wherein you want to remove an app from favorites but not necessarily uninstall it. I’m not going to get to all those details but that is another feature for the more advanced, there could be some things you could do with thank you pages or things like that. Things you can set-up from redirection you from favorites. But the one, I think that most people would use is the Edit Settings where you can rename your Tab to whatever you want. You can also change the image. Click the change, it’s going to open a new window and like to change and upload another from My Computer or any image I wanted there. It tells you right here to, which is nice, to what image size are you looking for. It does get re-size if you don’t set it in advance but of course we like to utilize. We want to make sure that we don’t rely on Facebook compressor for images to resize them so use the correct images 111×74 pixels, that’s the ideal. One thing I don’t like about this is after you change it, it doesn’t really do anything. You see, a little box, hopefully will take you back where you were before but it closes out when you hit Okay. It will save whatever changes you made on another window.
Chris: Mike, we are getting questions whether or not people can do this “offline” while building on timeline…
Chris: I just want to touch on that. Be very careful folks not to publish this but you can do this for sure online. You can do it [unclear] publisher changes.
Mike: This is one that I know we haven’t, that’s in the cue that we haven’t done yet. You see here that you have the Publish Now button. You don’t hit that until you are ready. This is app, already got into notes if you want to go back to [unclear]. This is what you see if you haven’t mess with the Timeline at all yet. You will just go into preview and it will show you what you have so far.
The basic steps are:
You add a cover. It tells you what’s it about. It’s the same as uploading a profile picture. Really! Just choose from your photos or upload a photo. Same thing with your profile picture. Exact same type of dialogue. You can have a thumbnail which is nice. I do highly recommend just doing 180×180 and that will work perfectly. I already showed you how to update these buttons. Those are the steps. When you are ready, when you are a hundred percent sure that you are ready, you can click Publish Now. Then you are alive. You have the new format. This will be done for you whether you like it or not on March 30. You have a little bit of time to do this. If you have the right images ready, you can go with this. It doesn’t take very long. The most important thing is that you get the right images and you got the right size, strategies in it with the Facebook guidelines particularly with the cover photos. Are there any other questions for the next section? Are we good?
Chris: We just have a couple of comments came in. One of them was Kim Lam mentions that there was a problem getting images so we should fix that problem. There had been some issues there. That is also getting solved. Of course, we are expecting that there’s going to be a little bugs…
Chris: the Like Button bugs which is Michael talked about briefly. That’s out there as well.
Mike: yeah, yeah. That has been resolved luckily. This is a specific bug that we had some complaints from one of our ads only customers who updated their Timeline. They said every time they go in to write comments, it would just jumping around on the net, pretty on the comment bug in it. There are some Google solutions out there. I’m not going to get deep on that today. These little things, that we can probably see improve as we go along. For the most part, it is working pretty well. I’m pleasantly surprise considering how many pages that we have to deal with as Chris and I were joking around about before. In fact, we got a hundreds of delivers. We have to do for this as we, I’m glad that it is working for the most part.
Chris: Just to answer a real quick question. Is this recorded? The answer Yes but there is a caveat. The caveat has been recordings not rendering properly. There could be some technological problem on recording. We are recording this. If you want to jump off, feel free to do so. We will be understanding that it is possible that you are having technical issues. We can’t guarantee but we are certainly hoping to do it. So wait, till we get that recording and go to our maximize social media page on Facebook which is pretty simple. It’s facebook.com/maximizesocialmedia and will pin it up to the top for. We will have the recording. Hopefully, everyone’s on it tomorrow.
So, I hope that will help.
Mike: That’s a perfect segue in to the next thing which I am going to talk about which is Pinned Post. If you haven’t heard about the Pinned Post, it is essentially what you can do now if your Timeline is. If you have a post that’s either very popular or something you want people to see when they first come to the page, you can set the options to Pin the Post to the top. In this case for geneME which is one of our clients, we pinned the video that kind of explains what geneME really is. That’s kind of our biggest challenge with this client: it’s getting people to understand that what’s going on with this DNA customized supplement skin care which is a concept which we have to explain to people. So we have the video there on the top. They come to our page without going to our sales funnel. They do see the video. These pinned posts do last for 7 days before they get pushed down. Obviously, we can post a new similar post on the top, if you like the kind of same messaging at the top in that. Every time, you can do that. Also, I saw a lot of lost pinned post which have different levels of interaction because obviously, more interaction, the better, higher engaging more time on the news feed, we want to do that. The other thing on the other side is that friends and friends’ activity are becoming front and center. It’s really prominent there on the right hand side. What people are saying, what people are posting on the wall are post in the comments. It is seen very quickly to give a new user the idea. It kind of helps you to understand that you want to be a fan of this page. There is something interesting that is going on. Do my friends like it and so, this is definitely something that I think that is going to be valuable for brands that have done a good job for building a large fan based and having successful engaging, interesting community. It’s essentially a great feature for business. There is a kind of a downside potentially if you have… this is my friend Alex, we went to high school together complaining about Nike. There it is right there. On top of their brand page, I happened to find this. This was a few weeks ago when I was looking at what other people around are doing in their Timeline pages. Wow, that’s potentially not something my client would be happy about if they happened to see something like that. It is related to who your friends are and who your friends on the page. It’s not about only things that happen on the wall. Things happen on other parts of Facebook. On the wall, a comment you just get. And so, there are some settings you can use to protect yourself from that. If it is not something your client or your company feels benefit and any just don’t want to risk being message like that out there, you can go to this section and set different options including able to review what… Decide on what things to appear on your…right hand side, you can also set a kind of moderation [unclear] moderated or something like that. If someone made a comment, you can decide if you that is you are willing to have in your brand page and I think each clients can be a little different from us on how we set these and do some consultation, some thought. That’s one of the things we’ll see involved. Which direction it goes may depend on a particular brand. They maybe some kind of pattern that we see and form there. But it’s a little bit too soon to tell what people are going to do in relation to that part of the change. You also have a message button which you can right below here to which is a big change. Now, people can direct message you, like an e-mail to get answers that they don’t want to post on the wall. We think particularly for healthcare industry. Things for privacy is a bit of a concern. You probably see that and realize more than customers service realm. I think when people want to complain, a lot of people will complain on their wall which can be a good thing because you can resolve it and you have the opportunity to show that you care about customer service. I think you will still see more post in the wall using this because the message option is in new option for the people who want to keep their privacy. Another big change that we have on the Timeline which I think is awesome as looking at this image. I love this kind of image as like our clients as well is the double-width highlighted posts which is great for photo albums as you can see here with one big featured and all these images underneath it. That is super cool! It is very striking! It kind of reminds me [unclear] a little bit when I look like it. I’m sure that facebook is reacting to, just like people reacting to Twitter and Google+ and everybody else try to push everybody else out of the way as much as they can. This is kind of visual striking presentation I think, obviously, super social media friendly. People like this kind of stuff and they are looking for something where they can quickly browsing and looking for something to catch their eyes. You should definitely utilize this picture when you have striking images and particular that you want to highlight. Before we move on to Facebook Application changes, Chris do we have any questions that you think we want to cover on the Timeline?
Chris: Sure. Let’s see. Karen asks if you can unfriend, unsubscribe or delete a message. The answer is Yes.
Chris: See, we’ve got a someone who’s a little confuse about the Alex issue, regarding Nike. I think the issue is you can have actually essentially mention the brand Nike without actually going to the Nike wall and posting and still appear posting on the wall. Right Mike?
Mike: Yeah. Yeah. Yeah. I mean, it’s definitely.. Oh, geez. I am kind of lost my cue out there. Basically, yes. Mentions by friends or posts made on the wall can definitely show on the right handside or specifically block it. I am kind of taking a more cautious approach in our clients that saying: let’s control or at least moderate it before we let this out.
Chris: I think at the end of the day, a lot of it depends on the size of the page, the brand of the page. Clearly, Nike has a millions and millions of fans. If you are to try to moderate, if Nike will try to moderate on an individual basis. Then they will lose a lot of their real time. I’m sure they are not going to walk in and moderate it. You can go in individually and click those buttons. It probably depends on the type of range you are representing and how you present it: Publix Super Markets which is about half a million users. I think they have a good model that wanted to read their facebook guidelines. It is very good in terms of actually approach negative comments and how they interact which certainly prefer to people facebook.com/publix. They do a very good job about that. Okay.
Chris: We are ready to move on.
Mike: Let’s move on to one of the pieces that I don’t want to know what people are talking about enough which is really exciting. That is the changes in facebook applications. This is an example from Red Bull. This is not one of our clients for full disclosure. I talked about the default landing page selection option is gone. You can’t just say to people that I want to go to this page whenever they typed in facebook.com/red bull. That is something you have to work around. The biggest change is pretty obvious: the width change from 520px application to a wide 810px application by default essentially is a huge change. It is something that we probably see a lot of things done as reaction to that. It is more consistent. It is less cluttered. The Like button is going to appear on the same spot before it used to move around based on how long the name of your application was. How long the name of your brand page was. So, its a much more consistent clean layout which we love. We also have website-like navigation appeared on the top. It’s a quick and easy way to jump back and forth between apps. You can do a lot there with these applications. here’s an application that we have done as well. The thing that i like about this app is that we got the ability to show a lot more information about the fold as we say. Meaning that the user doesn’t have to scroll down to see all these information here on the left, in the old layout , you really kind of put that down below what people typically see on the screen that we know we scroll on the top doesn’t caught your attention. They are not going to see what’s down below. You will be able to put so much more information and clear widescreen presentation that we think that is great app. We are really happy with it. We click like. Another example is that typically that form down the graphic. now we can integrate the form into the design better. So the people will not have to scroll for that either. So we get higher opt in to our contests and sweepstakes those kind of things. That is a huge improvement that we think that will dramatically hit effect to people’s participation in opt in related applications sign ups by people opt in contest. Whatever it might be just being able to present it this way. It will hold peoples’ attention much better and we do it correctly. There’s another thing with facebook applications too. It’s really, the trends going to layout the changes. the change is simple, but it will be kind of big in the future. The other changes that happen along with the timeline update were the new ad options. Before I do that, I skipped over the potentials that answer the questions Chris, if there is anything, delayed application, you see there, we are happy to do that.
Chris: Let me see quickly. We have so many questions coming out. I apologize. There are just tons and tons of questions. Okay. How do you get people on the apps now from ad to app directly? That’s one of the questions. If you want to talk more about that.
Mike: I’ve got some more content later. Let me just go ahead and talk about it because I know time is valuable. The other thing the fact that you can’t set a Default landing page, enough about that. I understand about that because a lot of people in the past rely a lot about viral sharing and organic search to get the people search through their facebook page. But of course facebook, in the next section is really becoming a public company. Sure, the revenue is great and the revenue gets to be bigger, just the value from the stock market. There is more of a focus on pay per play on brands. That is the reality we are living in now. In fact, I’m just looking at our app performance, see some very definite changes towards , no matter how your ad is performing, there is an opt right now and it is starting to happen is getting more expensive to advertising on Facebook. but you have to do it if you want to really have a fractions these days. It’s so, what they have done, is we don’t have the default landing tab, they have given you a timeline page which is more I think, sells your brand better than your facebook wall used to. But they really want you to choose this ad system to drive people to your applications or to your page, to your like whatever you like call, whatever you have been doing to get people to click Like button. You got to use ads to get people there. You can use direct links as well to get there. You can utilize those two other sources for adjusting facebook ads. But really you have to be in direct link. You have to drive people to that landing page if you want to use that to capture the fan. that’s still available options available before. In fact, it seems to be a subtle encouragement to like I said, pay per play. That is definitely an option.
Mike: Let’s talk about the new ad options while we are at it. The first one is this is a true ad. But I put it in the ad because I think that it is in this format of advertising. This is actually for free. This is great. Everybody can use this. There are offer posts now available as a type of post that you can use. You can do. This is a generic example that they used during the role of their timeline. Get one free cupcake with any cupcake purchase at Sprinkles Cupcakes. I don’t know, that’s real cool. Regardless that’s a new kind of post that is available to everyone. I think this is a bit of a response to groupon living social. That is available for everyone to do that kind of post. Additionally, there some other ad types: the premium ads, reach generator which is one of the thing that people don’t realize about your facebook is the fans don’t necessarily see every post that you do. You are trying to get into the Newsfeed because you want to see everything. For most brands it can be a challenge to get into the Newsfeed because if you are not getting interaction, your edge rank facebook’s popularity system is what i like to call for liker people certainly restricts your, if you don’t have a good edge rank, people aren’t going to see your posts as much as you would like. They are now allowing people to essentially buying reach and guarantee that their post is going to be seen by 75% of their fans instead of what’s the 20% or 30% entry or even lower. That’s a new type of ads. It essentially keeps promoting your post to your fans until they see it. There’s also a new premium ad placement option. I’m sure some of you have seen this already if you are facebook user, you have clicked on video app this morning which is on the right hand side of the page. On the Homepage, you have this new like video ads, as an example, the ability to post used page post. Some of those are available to everybody. Some of those are more we are going to talk about that in a second. Additionally, directly in the newsfeed, this is probably the most controversial of all the new add type. There’s a concern that people will be over released them in their newsfeed and it will drive people away from Facebook. I think there’s some things that we will talk about in a second. I will show you that’s not as big as concerns as you might think. the newsfeed on mobile is also on another spot. Moving the ad platform on Mobile is something a bit of a challenge for facebook. This is now starting to address and then we logged into our facebook which we actually , I logged into the facebook all the time because I have to log in to different facebook accounts for certain things. This is another thing that i have seen. I have seen some ads here. I have seen alot of ads..
Mike: Yeah. That’s another new spot for a big bold ad. It’s just that people log in and log out. Most people stay logged in. here’s the catch. Here’s why number 2 is not bigger deal, I think some people made it out to be. This is limited to advertisers who consistently spend $50,000 or more per month. We haven’t really talked about that. Then it come out and say hey there’s a number that we did reach out to facebook in our ad and say what does it take to take advantage of these formats. it’s a lot. I think there’s been mixed feelings about it as well. That’s not fair to the little guy. I think, it’s actually not a bad thing for the little guy. It certainly is a good thing for Facebook in the sense that not only us who’s going to make them revenue. But it’s also going to keep the amount of commercialism at an acceptable level. The other thing about it too is that these ad types are dependent on people having fans. It may cease and goes out and spams all their fans with too many of these ads, they are going to get turned off. They are going to get unlike. They are going to get unsubscribed. So, they have to consult and regulate themselves not to overdo it on how many ads like this that they do. So, I think it seems a little bit unfair to allow smaller brands out there. I think for the overall health, of the facebook platform, it’s a good thing that its leavening. They are placing some type of limit on it because it could get out of control. That’s probably the biggest risk that facebook has. I don’t think this competition as much as it is shooting itself in the for itself in getting a little too greedy and so i think they are being smart about how they are handling this.
Chris: The one thing that you can give Google credit for is they have quality source for plenty of pages and websites. The idea being that they want to make sure that their users have a good user experience so it’s the content is the question really relevant to the query. If it happens, then all of a sudden, people on facebook are not having a good experience anymore they can measure everything. they now how many people, on average, they start seeing that people are dropping off facebook quickly if they see less engagement, then better believe they will make some changes. I do think that they come out and brought these changes in a very positive manner. In my opinion, it’s actually helping the smaller size business because a lot of the big guys were spending some big, big money for those pay-per click facebook ads. Now, they kind of shifted some of their dollars over to the other concepts which are now I’m seeing with a lot of our clients producing the ad cost for all.
Mike: Yeah. I’ve got a slide on that coming up actually.
Mike: There’s actually benefit by increasing your inventory of ad real estate that is available. Let’s move on to this. Okay. What this is all mean? How this going to change things? How this already changing things? We said right into it again, we’re getting more options=more ads=lower cost. We are seeing that already with some of our clients. We do a lot of advice. We do a lot of different lines. So, we do that ads and so these results are excellent results if you are familiar with Facebook advertising click through rate. Cost per click and cost per connection are kind of a team. So these are some of our super star clients that we’ve done. When it’s not up there, we actually see a tremendous change was in a very competitive stage, we can very well with our ads, our click through rate has been always very good. We targeted the right people. We make the ads. Our cost per click has never really been totally in line but we saw from similar clients with the similar click through rates. I apologize, I’m getting a little too technical for some people on the call but I do want to talk about this a little bit. We got a high performing app but its costing us more than we think it should be. What we saw instantly, when we do apps format came out is a dramatic drop of the cost per click. Our theory on that is we are always competing, this job for you is more of nationally, I do encourage you to go out. Go to Joffreys.com because the coffee is really awesome. It really is a great coffee. They sell nationally on their website. They reach on their regional sources market availability. They can’t outspend Starbucks and they cannot outspend Dunkin Donuts. But when those premium advertisers moved to the premium ads, obviously, it change the supply and demand such that their cost per click dropped dramatically. We expect to see that a lot. We have seen that a lot. We were excited about that. It’s good for the little guy. That’s what I’m talking about. it seems like it’s not fair but it actually kind of sets you up to be successful whatever you might be having. We think that we will see more businesses moving their website activities to Facebook. This is an example of something that Nike did. I got an example of something we did. It will appear in a second. The new widescreen format allows so much more of what your are already doing on the web to be leverage on the side of the Facebook simply because of the more standard width . Not every web pages are going to fit in simply but we were actually for this webinar, in about ten minutes, we put together this little application on our Facebook page. Some of you may have click on our ads, come and registered on our Facebook page. Some of you certainly did cause you have already seen the stats. This is an extremely powerful thing because one hidden secrets of facebook is that Facebook charges about 40% less on what we’ve seen on ads that point back to facebook versus ads that click through an external website. So being able to basically it presents the same thing that you present on your external website. In Facebook, you make that app very. very quickly. This is simple for those of you who understand things about programming, put a social plug in over the top and put a high frame here. This high frame here is from fbtimelinewebinar.com which is our url for this webinar. I have an app. I just want to do Facebook application system to create that app. That one takes a couple of minutes to do. As quickly as that, I have got a target for my Facebook ad. This is going to save me 40% of my advertisements. That’s huge! I think a lot of our internet partners are using this. In particular is our partners.
Chris: If you are a business and also doing a plans, you can actually send people directly to that particular app and you can register for a webinar to understand plans. There’s a lot of great applications about it. Let me just make clear to you guys that you may have typed in, I thought you say that cost are going to go up. We, maximize social media, believe that cost per facebook advertising will be going up from today to a year from now. We have seen a reduction in advertising cost causing PPC campaign. We believe that reduction is because some of the bigger players have removed their ad over through different areas of facebook. They are not socially meaning competing. For instance, Starbucks is probably not spending much money. This is just a hypothesis. They are probably not spending much money as they used to on pay per click ads. They are probably doing other types of advertising. But once facebook is public, they have to answer to publisher holders. There’s going to be a lot of instances on facebook. Get your bottom dollar that ads are going to be more expensive a year from now because in my opinion you are going to have a lot more brands, a lot more businesses on Facebook. That is just for the competition, those are the keywords, going to be purchased for the demographics.
Mike: Yeah. I should have definitely cleared my language about that. I do think like Chris said, over the course of year, we actually see a little back up a little bit of these past few days, it also fluctuates based on Holidays and things on that as well. But there is an opportunity right now to get in and take advantage of the big boys getting out of the way. It would be even higher than it is without the additional. I think Chris is right. When there is more and more people see the value in facebook advertising, which does media pies for this. We are very happy about it but it is also challenging because we have new inventorial set, we have new set of competition and so it will fluctuate. I apologize, that sounds inconsistent.
Chris: let me just also clarify here. I hope everyone understands that I think that the comment here saying we are spending too much on advertising. I hope everyone understands that the virility of facebook and the ability to grow organically with Facebook has changed. Let me make that very clear to everyone. Paul, if you are representing a business, if you are small business, if you are not a celebrity, if you do not have your own virality that has changed. Because the newsfeed is not allowing you to have your message there has long as it used to be. If you have a page that used to typically grow organically which you probably going to find in the organic road is declining not increasing. That’s just a reality of the situation. It still doesn’t mean, please understand it, growing organically is great. You are earning that right to grow but paid media is certainly going to be a huge factor going forward. It’s going to be a nice to target prospects of your business. So if you are wearing a social media manager hat, you represent different businesses, just understand that you are going to have an add component going forward. If you are business then you are bit of underlying work on organic growth. I will rely you if you look on your organic roads, months ago and you will compare it today on a percentage basis. You are probably down in organic road assuming all things help custom.
Mike: We’ve been talking about this for 6 months when people told us we were not … All the numbers are definitely showing. This is the realty. Think about it for a business perspective, it makes sense for Facebook. they can’t simply host a free, a platform that’s free for everyone without having such revenue streams for brands or the ones that like I say, pay the play. I will have to be more in the future so if you are not doing facebook advertising, its something that you definitely think about for our long term plans. It’s just the reality. We are actually about to move on from that. Hopefully, that will re-engage people to maybe allow for a minute . Once again, we have a nice little segue. The newsfeed is still king. The newsfeed is where the action happens in facebook. For anyone who’s new to Facebook and jumping on the basics, the newsfeed, we talked about the first page when you open the facebook.com and log in.
Where you see your friend activity, you see advertising as well. Most people spend majority of their time , large majority of their time in the newsfeed. We will learn the direly little secrets of facebook. That sounds terrible for people who do what we do. But really isn’t. 9 out of 10 people who visit your facebook page never come back. That sounds terrible. The reality is they still are interacting with you. They are still involved with you. As long as you are doing a good job in getting to their newsfeed and in getting likes, comments, shares on your posts. That is where the action happens. It’s not like your website or destination, It’s a communication channel. So you need to be compactively communicating if you want to get value on Facebook. that is still very, very important. Engagement and advertising are still the major keys to success because that is what appears on peoples’ newsfeed is the engagement in the middle and the advertising on the right hand side. Still hugely important. As much as things change, they kind of stayed the same to a certain degree. What’s the exception? I think the applications are going to have more impact than they used to have. As we are always going to say, hey don’t do the application, it’s going to get you more likes. It’s going to get you more sales because we just built something out there for people to play with. Unless you promoted in some way and get lucky and becomes viral, then you are not going to get tremendous value out of it. A lot of companies will over spend on applications that didn’t work. We’ve seen facebook stores closing down. Still, your focus should be on attracting new fans and engaging on those fans when they join your. Once they click that like button, they became part of your community. What should you do? What should do is time is running out. The last webinar that we did a couple of weeks ago, we said take your time, you have plenty of time, don’t do anything rush and now, time is running out. Get on it. Keep in mind as we said before, that once you make the change, that’s it. make sure that you got all your docs* in a row. You got your dimensions right. Look at the preview screen. The preview works not only on your timeline page but it also works for your applications so if you want to go and click on your applications, to check those out and see if how they look if they need. You can certainly do that before you publish. Add your cover photo, new profile pic, and app buttons at the right dimensions. Like I said, I promised there the dimensions for you to right down if you don’t have those. it is important to make sure that you follow obviously the guidelines of what facebook asks you to do as far as keeping the cover photo within there. It’s not completely texts based. No phone numbers. No call to action. Just really more for branding image. Profile picture, you should think about this for your thumbnail for everything you do on facebook. For application icons should be properly sized and to give you more interaction when they come to your timeline. I hope everyone’s done writing because I’m clicking. Another suggestion that we have for you is you kind of acted to what just I talked about a minute ago which is we still believe the applications drive fan growth or sales are the ones that you should focus on as well as the ones on the top line. On our page, we have a: Like us and win contest, we have a free white paper, you know, the like us and win for fan count, free white paper. It helps people understand what we are all about, what we believe in and how we can help them. That’s there right there on the top so people can jump right there on that. We also evaluate integration of website content on Facebook. We showed you few examples on that of being able to make some quick links out to a website or actually i-frame content that you have on your website can be valuable and quick and easy to do now which is great. Of course, continue building your audience and continue driving engagement. I can’t emphasize that enough. That is the real core concepts behind social media. That’s what work. However building your driving engagement, you need these things to happen to rely on your social media investment. You can keep doing those things before if you are being successful. If not, give us a call, we will help you out. We are going to some additional resources. This is where I actually going to turn over back to Chris. Then we can do some Q&A after we do the additional resources.
Chris: Sure. We want to picture that everyone has the opportunity to going to take your questions. So feel free to keep in the questions and we can go over to a couple of additional resources. Number 1, if you are a business that spends approximately $1500 a month on social media, you can schedule a free strategy session with our social media agency. So Mike, can you talk slightly? You can just go to maximizesocialmedia.com.
Mike: I think, you should be a little bit slow.
Chris: Okay. Okay. So, you can go to maximizesocialmedia.com and on the right hand side, you can see a little strategy session button. Just simply click that button and then we are happy to spend some time with you. Alternatively, also understand that if you have a business, if you are a social media agency, if you are a social media manager, you can also white label our services. We do a great job. We have a lot of clients. We have 40 different verticals. We would love to earn your business and show you that we are certainly on top of our game. Obviously you can see one of our examples given we are in different businesses you know restaurants to insurance to cars to you name it, we are kind of all over the map in forty different verticals. We are going to give you an opportunity to white label us. We can work with you. We can talk about pricing on that. So again, feel fee to click our white label tab. If you are going to maximizesocialmedia.com there is a tab there that says White Label. Feel free to click that. Also, if you are just interested, the final resource for you, if you are interested for talking to us on a weekly basis, sharing ideas in a much smaller setting, we actually don’t have 50 spots anymore. We have 15 spots left. We got about 35 filled. We needed something. But we have an opportunity for you. You have to jump on maximizemastermind.com. Just go to maximizemastermind.com. You can just get in for $1 if you like it, there’s a lot of resources. There’s a lot of great videos, lot of tutorials. We have a weekly webinars with just typical, you know because people are busy, few people in total, not everyone can make the webinar, we have it recorded of course. We usually have about 20 people on. Then we can actually you know, unviewed people and let everybody talk because its not unruly group as we have right now. We are going to match it. That’s a great opportunity for you. Again, it’s just a dollar. For whoever is running the Facebook page, so it would be for the business owner or if you are a social media manager, it would be for you as well. That’s the type of person we are typically talking to… It’s the person we are going to have discussion on how you are going to increase your engagement. How do you plug this app? How do you do that? It’s a mastermind. The idea of course, if you are a social media manager right now, you probably going to hit a limit where you can’t take on any additional clients, we love to earn your business for that. If you are a business, you might also want to see that the value of outsourcing. In particular, I can tell you right now without a doubt. I don’t know anybody that does a better job at Facebook PPC advertising than we do. Where we optimize all your ads every single day. WE showed you in the presentation earlier , we are able to get those clicks in a costly conversions very, very well. We were able to monitor a lot of different trends just as we indicate, we have trend down in advertising. Because we have so many different clients. We are in different verticals. You can also contact us about that if you are interested. With all that said, Mike, let me start taking some questions. We can go to that. Let’s see. Oh boy, we got whole bunch of questions here. Sorry guys. Oh my goodness, I should ask some questions and here we go. Okay. What Mike said about the link, you can see it on , come back to that ….
Mike: Oh sure.
Chris: maximize, that’s right. Joemark says can you talk a little bit more about the apps, part of the timeline, develop timeline or both, how do you know what’s available on timeline. A little bit about that Mike.
Mike: Yeah. Quick background apps is that apps are things that facebook offers in application platform to build apps on top of. Apps are little web pages. that’s the best way to describe them. It’s kind of a base. It’s basically what they are on the timeline, facebook application platform. They can interact if they are loaded into the side of facebook. I’m trying to give in a layman’s explanation of what that is. There’s a lot of company there that design apps. We design apps for our clients. We do it as part of our program retainer. You can get free landing pages, that does a good job. Wildfire offer [unclear]. These people that all that they do that will build those for you. But it’s actually, you will find those out there these days facebook application. If you are working in an existing web developer and you just want to migrate some of your website functionality on the facebook, a lot of them will be able to do that for you pretty quickly and easily. Like I said, it took me 10 minutes to make an app. I did myself. I did not even involve the team like hey I’m going to do this for this webinar. Between creating the app and starting the app, I just took Chris’ credit card and I do that on 15 minutes. It can be done. Anyways, I can’t resist the chance. It really is simply, some additional function that you can add is not opt… It’s a platform offer that facebook put inside that platform is really up to you. That’s probably my best explanation for that question I guess.
Chris: Tricia ask: How do you get cost for the click through rate? Anyone explain how we actually, so just everyone knows. We do this very economical. We do this for clients. Our pricing is typically $797 a month plus 15% but if you want to do our…
Mike: Well, actually, we dropped that.
Chris: Oh, the $697? That’s right. It’s now $697 a month plus 15% over a thousand. That’s a month. It’s very economical. Frankly, it’s free! Mike you want to explain, how, just for the educational pinpoint. How on Facebook you actually able to drop the Click-Through-Rate?
Mike: They key for doing Facebook Ads effectively is getting ads and target the right people. That takes a lot of experimentation, lot of testing, a lot of refreshing because they do tend to get stale. You have to number 1, have a creative team that can think lots of creative options. You have to kind of go for the infinite number of possible targeting options that you have. You get to know who your potential costumers, who’s going to click through your ads, who’s going to buy from you. We target those people through all kinds of different targeting techniques based on their interests, how old they are, whatever it might be. It’s just a matter of managing those variables is how we do better than the average. We have a software package that allows us to look at lot of metrics and refine and improve. Just got someone to do it all the time. it’s really just a matter of technology. The technology is great. The technology makes it easier. But a lot has to do with having talented people who understand how to learn about your customer, how to target your customer and how the facebook ad works. What we are doing is we are driving those click through rates up which drives the price down. Additionally, we are getting a lot more value when we are doing the facebook applications on the other side. that convince people to click the Like Button. We also strive for a high click connection percentage. So that when we do get a click, things have value for what you just paid for that click. We do this cost per impression campaigns as well. Most of our clients prefer cost per click, the pay per click method just because they know, they can easily see, okay I got this click, make some connections. This is much better than I would do, have done on my own and so that’s really… It’s a lot of work. It’s a lot of effort. It’s not magic. I can’t give you one tip that says, oh yeah this is how you earn customer click. Other than one tip I gave you about you make sure you drive people on facebook rather than drive to other website that’s a little bit of a trick. It really needs a lot of work. A lot of effort and a lot of talent. that goes to having more focus. What we’ve seen is that our clients, they do ads with us, they save enough money versus Facebook average is that they easily pay for our service through the savings . The first example I should give to everyone is the Heacock Classic which is now over 40,000 people actually on that slide that I updated a couple of weeks ago. They are now over 42,000 fans. they are growing for about 15 cents per fan versus the people get various things with Facebook puts out there. Really more of an average is around $2 per fan. The first 25,000 fans I know that they save, they could have cost $40,000 more if you use the Facebook average versus what they actually paid us. That’s where the value of our service comes in. It’s more on really cross savings. We do applications for inexpensively. We do posting in moderation very inexpensively, that’s really the cost. But then, you really save money when you advertising. When you go into the loan, you are spending that later money but you are also looking out for spending more per click cause you just.. Unless you are full time, you have the resources that manage the heck out of it. That’s just what I want to say. You can get the best possible results.
Chris: We got a fair amount of questions on White labeling. Let me just explain. First of all, let me explain typically our typical client. For Maximize Social Media, our typical client would be a client that does a once full blown Facebook engagement and also doing a Facebook Advertising. So our typical client would pay a set up fee, typically $997. It could be higher depending on the whole bunch of different apps. that will include app. that will include all the design of the page and everything. this is typically the set up fee. Then we actually take over the page. We will moderate it on your business’ behalf. So if you are a business, if you are a restaurant, what ever the business you have, probably, in vertical we have whole lot of client. We will moderate that. We will look at your post on you behalf. We will do that on a daily basis. But the idea that we are going to improve your edge write which therefore means you get more viral video without our effort. There’s a specific thing that you can do that will increase your **. We know those and so we are going to be doing that. The third thing, is that included in your $1297 per month is also all of the management that we have discussed with facebook advertising. So that’s all of the PPC management that I just talked about. It is included then you just spend whatever it is you would like to spend on your fan growth and your PPC ad. Of course a week or two, we are going to have a pretty good metric so you are going to directly correlate with what you spend with the growth on your page with the qualified prospects. A lot of our clients, let’s say it’s a restaurant, a local high restaurant which spends $20 a day, $600 a month. That would give them a very nice growth, very nice marketing growth. We have a whole lot more than that and a lot as well. That is what we do for our typical clients. Our white labeling pricing is of course, lower than that because we don’t have a… Our business staff development to compensate because you are actually becoming part of it. So if you are not actually on the phone with one of our strategist. If you are not on the phone with the development people then you have actually a reselling it. You are doing SEO if you are a social media manager. If you want us to handle that, first thing you should do is to contact us in a week and we can discuss that pricing with you. Obviously we are not going to discuss the pricing now because we have a lot of clients right now that are interested in paying the $1297 plus doing all that in a week with you offline. You can of course add the specific conversion what ever you like. Some people ask what is white labeling? White labeling is when, we at Maximize, all of our team does all of the work and you get all the credits. You will actually would invoice the client directly. You will pay us. You will invoice the client. They would help you and you would keep the profit margin without having to do any of the work that we just talked about on this particular webinar. What’s nice about it is one of the very few social media outsourcing companies out there. This is actually a strategic initiative of ours. We do a very, very good job. We can hide in the shadows. If you have an agency, a small, medium, large, we have new agencies that uses on a white label basis. We have small [unclear] to you. Just depend on what your needs are.
Mike: A lot of people that do website design and search engine optimization, they have clients that are interested in marketing but they don’t have the expertise or the staff to do the social media cause it really is different animal than those different internet marketing technology. That’s the majority of our white label partners are. As Chris mention, the other agencies and people who are into internet marketing but not really social media management companies. If you fit that, then you are probably would want to talk with us about the white label.
Chris: In particular, even if you are, I would say, absolute no brainer, you know option is if you have any client or whatsoever doing Facebook ads, PPC Management, that is really a time sensitive task. If you don’t have a software program to do it, if you don’t have enterprise class software, you are going to drive yourself nuts because facebook itself just don’t have enough tools that you really need to drive those cost per click. Definitely, if you are going to our PPC Management tab, contact us. We can absolutely prove to you that if you are spending at least a $2000 a month, we can prove to you that our management fee is more than what you pay for and you are receiving a very, very, nice work much more so you can do on your own. This is the one thing that you need to outsource. Remember, if you are a social media manager, the idea is that you should be going out and talking to few businesses, few prospects in building your business. If you are spending too much time in your business and not on your business, then you are really missing an opportunity. there’s really never been an opportunity that right now, let’s say now, I mean this week, because this is all to have to make change. If they have to make change, hopefully, they can include you in that going forward. In general, i think it’s a great opportunity for a lot of you. Okay, let’s keep on answering questions Mike.
Mike: Chris. there’s one that I want to grab and it’s related to facebook advertising because we are still a fair share, of you non-believers out there why this is so important. There’s one thing that we talked about a lot but one thing that I did not talked about that I think is important to talk about is the real power of Facebook is how well it knows its users. It knows what should talk about, who you like, who you are. I mean it’s so much about you. That’s really why Facebook is going to be a $100,000,000,000 company. It is because the amount of the information in its advertising system is really the only way the most effective way, really the only way to access that information is through the Facebook information platform is to target people based on the specific interest. Facebook is not based on the open platform, you can’t just go out and check people and follow them. It doesn’t work like that for brand. You really kind of missing out the gold line of facebook if you are not really doing advertising because you are able to target these people, they are very specific. I want lawyers who went to Georgetown, who live in Florida, you can get that. That is the kind of problem specific targeting that you can do and you can even write on hands simply saying Chris McLaughlin you liked this page. Because you probably know that he is one of those people that you are targeting. It’s really so powerful. If you are working with the social media manager, it hasn’t told you that, let’s say we should post in these community walls. It’s not enough. It’s just not enough. It’s a wasted opportunity. Your dollars better stand by targeting the right people that you are going to be your customers who are going to be actively involved in community. They may have to see 10 times when they click on it. Once they do, you know that you have the right people. Like one of our clients monin flavoring search that has never been to a bar or a coffee house, I’m sure you have seen monin bottles behind the counter. They went out on specifically want happy page that targets coffee shop owner and baristas. I got a report right now that shows those are the job titles that we targeted. This is how many of those people click on that with those job titles perhaps a specific targeting option. We can show that 90% of the people on that page are the people that they targeted. They have nice steady growth. They have their click through rate at a low cost. They have the right people that they set up when they started the page. That was advertising! Sure, there is social click through share. There is one barista at the shop clicks and then their friends click because they are interested in the contents, that happen. There is some viral growth. But without reaching up to the first one, how do you get them? How do you get them so cheaply and so efficiently without utilizing what is really the most valuable part on facebook which is that demographic. That demographic interests information that they collect based on people’s profiles and conversation. It’s something that everybody should be doing, even though it’s going to drive the cost up. Everybody does it. It’s just the reality. That’s why the company are valuable. That’s why people are so excited about Facebook. Not the number of the users that they have its because what they know about the users. Hopefully, I’ve convinced you.
Chris: Lots of questions are still coming in here Mike. Let’s make sure we get every question.
Chris: Let’s make sure we get Erika’s question. Can you get miles to app pages, are they published? The answer is Yes.
Mike: Yes. Yes.
Chris: there seems to be a lot of anxiety right now. I’m seeing this with probably 4 or 5 different emails. One of them is kind of an interesting issue which is if someone who is working on behalf of the client and there are other clients actually than admin, they are admin. They don’t want their client to see their work in progress if you will. They want you to wait until the end. They are saying is the only way to do that… What you think about that?
Mike: Well, you know.
Chris: it has been for an admin for a couple of days.. But I am not aware of a way of preventing an admin.
Mike: You know we haven’t tried to do that. We have not tried to do that. I mean, there are a lot of things that we do that we talked about today that we probably could have. There’s new admin permissions that you can set for different levels of access for different admins. I am not going to sit here until you say, yeah you can do that because I haven’t tried to do that myself. We have not. What we’ve been actually doing is we’ve been doing our designs in Photoshop such as doing a screen, putting in preview mode, doing the screen capture and then mocking it up before we upload it for the client. That’s how we have been doing it. Maybe there are some ways to restrict that in the admin permissions but I am not sure if it is or not. The screen capture and mocking up, and Photoshop seems to be working for us. It doesn’t exactly about your questions but it is an alternative.
Chris: Peggy says, how do I change my site into the new timeline? Will people be able to go in instead of the right way? Well, back there either, we are going to take a photo of yours and stretch it out to look awful. If you don’t go in and do it before that. Yes, they will automatically adjust all of your pages to this format. So you are definitely going to look a bit strange if you don’t change your apps and show and that can be a problem. You should definitely take action prior to that.
Mike: Yeah. I think, what’s going to happen is they are going to leave that blank. The cover photo blank if you don’t have uploaded one. That looks terrible. Of course, all of your apps will look like. Most apps don’t have an image already set up with them. You can do that as well. It’s quick and easy. Luckily, it’s pretty quick and easy because we have a lot of clients and we don’t have to do, we are still working on it. But if you are doing for brand, with the tools and the tips we have given you, in a couple of hours and you are all good to go. If not less, depending on how creative you want to get with your cover photo and app buttons.
Chris: Someone says, how do I get a replay? Mike, can you just show them and logged out real quick off your PowerPoint to show them our Facebook fan page, you can just like the page. Here, we are not having a call to action or interaction a brand. To tell you right now, just go ahead and type in Maximize Social Media and what we will do is we are going to pin it up to the top. It’s ready. So you can come right over here. Come over this page and we will be able to share it with you as well.
Mike: This is actually the last one we did here. Honestly, I’d say at this point, you don’t want to watch this one . It’s been updated…
Chris: Yeah. Don’t watch that one. If you set up, that is dated information more recent.
Mike: Actually, you know this is the way we show our kind of creative take on what we do to our creative photo which I thought , our director did a nice job on that.. It’s kind of fun and whimsical. If you are business like ours, which doesn’t have a physical product to look at. You can do something creative like this. Here’s also another trick. If you want other people to like your page, you have to put a lot of arrow going down to the cover photo. But nobody told me that I can’t put an arrow there towards the like button.
Chris: Everybody see that? That’s a pretty smart little jedi mind trick right there that might just work. Go right now if you haven’t already like it. See what he just did. Go to facebook.com/maximizesocialmedia. You will see the: Like Us and Win. We got the Apps photos. Technically they didn’t say you don’t have to call to action app.
Mike: That’s right.
Chris: but you can have the white paper mode. That’s pretty good. I like that. That’s one of the working hazard I’m talking about with the fan gating. Mike, we have an example. We actually have the ads running on the right hand side that shows another fan gate might have, worth showing them.
Mike: Sure, yeah. I can go with them like the page or something like that. I’m trying to make sure I’m not sending Google on it that we haven’t remodeled yet. Let me think. I don’t know if we have done this one. We are done with Columbia. So when I click on the “become a fan”. Actually, I haven’t like this yet. I actually haven’t reformat this. I will going to do that. But it still works the way. It always works. Let’s see when we format this one. it will look that form in a creative attire. Let’s see. I’m going to put you in a second to our art director.
Chris: Okay. As Mike is waiting, what you guys can do is, if you like to get the replay, please go to facebook.com/maximizesocialmedia. We will be able to post a replay link to share with you. What we are talking about, he is about to show you that there isn’t any issue . Okay, here we go, here is one of our car dealers. there’s an issue in that Facebook. facebook does not allow you to have the what we considered as the Default page. So what we are showing you is actually the situated app that is set up which will then encourage them to Like the page which will mean typically greater percentage if people will like your page. If you don’t do anything, if you don’t have a fan page, it should be a like considered. Normally, you get about 50% conversions. For instance, if you are doing a facebook add and sending them to page, you are going to get a 50% conversion of those click which liked your page. Now, with the new timeline feature, we are not sure about that a 100% but we certainly expect it to be less than 80%. Then if you have some type of incentive, like same here, win $300 like click LIKE above that kind of thing. Then you are going to get and 80% conversion. So, this is really where you can save a lot of money for you client. Mike, is there anything that I didn’t cover there?
Mike: No. that is why we do it. we definitely see and actually, facebook actually said they pay click through connection is between 40% to 50%. We have clients that are over a 100% social click through. We do shoot 80% as a target. It can do the job of getting that target.
Chris: Denise is asking if Facebook is okay with this. Absolutely!
Mike: Oh yeah!
Chris: This is something that is affirmatively want us to do. What we are trying to get away from is kind of the fan gates, the default pages, somebody that is looking around try to look at Nike and look at Red bull, look at those various brands, This is something that what actually Facebook is perfectly fine with it, affirmatively set. You can still have a fan gate. You can still do something to encourage them. It can’t be the default page anymore. So you send them directly from an ad to a secondary page. Think about it guys. What’s the hidden agenda here? I’m not saying that there’s a hidden agenda but the think about it. If you want to make sure that you have a better commercial well you probably going to start running facebook apps now. If your organic growth grows a little bit maybe you will going to start to focus on facebook apps as we mentioned.
Mike: You could see we were talking about that when I clicked the like button and refreshed the page and brought up the submission form for this particular contest. It is fan gating. That’s a little bit more complicated than your typical straight forward app. I mean, you have to communicate with the back of the Facebook and do some codes…
Chris: sorry Mike, we are still having some people that are confused. This is not a Bill Black Chevrolet’s main page. Okay, just so you understand. They have different wall. That’s their wall.
Chris: You can see on their main page. Oh, sorry, Timeline. That’s their Timeline. You will see that they do not have a call to action on the main page. What we are showing you is actually the other app which is actually of course, something that if we are doing facebook ad, and we are sending them directly to second page rather than the first page that’s what they are going to see. This is absolutely allowable on Facebook. Frankly, I was hinting that facebook, frankly is going to make more money since they made this change because more people are probably going to start doing more ads than we do on fan gates like this. There you go.
Chris: Typically what we find is the big drop off. If you are actually doing an application, they have a warning sign and they are telling you to Please Click here for the information. There’s a big drop off. The whole idea the reason you are going to have a drop off. The whole idea is for the better conversion. We don’t capture the first name and e-mail until after you already liked the page. We don’t want the drop off right at the beginning. We know that we will not get a 100% conversion of people who give their first names and email. Understand the two step process. We put that on one page, we will not converting into 80%.
Mike: Yeap. That’s definitely true and there’s different level of Facebook application. Ones that ask for user’s permission and access your friends’ list things like that. We personally, I mean our company, our philosophy few permission as possible because we feel like that is ultimately that’s a great evident information but it also lowers participation because I know not so personally feel the same way is almost certain for most apps, permissions, is not really direct clear benefits to me. I’m not going to give up those permissions because my privacy. We like to do things that really are just paid without getting out from your e-mail address or you know… I don’t personally like text messaging campaigns. I know that the younger people from the office love it. They like to get some deals when they show their phone and get their deal right there. We like to make it, encourage much participation on whoever wants to participate in our apps or other’s campaigns whatever you want to call them.
Chris: Someone is asking you a good offer of class and all these stuffs you know. If you want to learn how to do this. That’s how you learn to go maximizemastermind.com. That’s kind of our tutorial mastermind. If you want us to do it for you. Just go to maximizesocialmedia.com. There’s our white label application if you want to d a business of being a social media provider for international business. Just understand it’s at least $1500 a month.
Mike: Unless they do add us.
Chris: Cheaper right. Cheaper, it would be $697 for the ad management plus 15% of the spend above hours.
Chris: We got guys mike. I tell you what; we know your time is valuable. So what we would like to do is to encourage you. If you have any questions that we were not able to answer, just go over to our facebook wall and post. You can also go to our twitter page and ask for some direct messages. Probably, facebook is the easiest way to let everybody else sees it. Okay. We will try to answer some questions guys as we are here so we are trying to keep typing amount. It really is the best way to do probably right now is to jump over our Facebook page. Just type in maximizesocialmedia.com and we will be happy to get with you. We appreciate you are all being on. We are about an hour and forty minutes into this so we do want to be respectful of your time. Thank you for being with us. Mike, anything to finish up with?
Mike: No, i think we are good. I think there is a , we appreciate the questions. There are a lot of great questions today. I appreciate your time as well. I hope we helped you out in some way. I also encourage you to sign up for our newsletter we send new things everyday if you want some quick information about what’s going on in the world of social media, I think we provide that and also like us on our Facebook page, I’d rather do that way.
Chris: Alright guys, we’ll see you at the top. Thanks for being with us. Take care.