How to Engage with Embeddable Tweets
Twitter fans will undoubtedly be delighted by the new addition of embeddable tweets but small business owners are already on the phone to their social media consulting agencies trying to learn how to put these Twitterific tweets to work. Today we are going to show you how with a quick little tutorial on how to engage more users, add interest and just plain use embeddable tweets.
Why Use Embeddable Tweets?
It’s a valid question! Before implementing any new change, every small business owner should truly understand the good, bad and even ugly implications. Find a social media marketing agency that doesn’t mind to explain why you are making changes and what to expect! Fortunately, embeddable tweets are an easy modification that allow you to expand an online presence, share more information with more people and increase interaction…with ease!
What Is an Embeddable Tweet?
We’re glad you asked! An embeddable tweet is Twitters newest way to generate copy and allow cut and paste type html for any website. Now tweets can become “real” copy vastly expanding their potential use!
How to Use an Embeddable Tweet
There are several considerations to take into account concerning embeddable tweets; first, the actual technical aspects and secondly, the contextual aspects. We will begin by covering the technical aspects. It’s actually quite simple to use. When you see a tweet, look down at the bottom by the date, view the “Embed this Tweet” and click! You will then be given several options as to alignment and the mark-up language to be embedded. Just indicate desired choices, cut and paste the code into the designed URL. It’s that simple!
Great! So that covers the technical aspects but what about the all more important contextual considerations? When should you use an embedded tweet and where? More importantly, when should you NOT use one and why? These are more than mere opinions…some may even have important legal considerations of concern to small business owners and social media marketing firms alike.
When to Use
Embeddable tweets are terrific because they allow tweets to be turned into actual content for placement on a website or blog. Even better, visitors can still use many of the features such as the ability to reply to a tweet and join the conversation, share it with other users, mark the tweet as a favorite, few the profile of the author, follow the author or view replies about the topic.
Just taking the above benefits into account, several prospective areas of interest to small business owners are available; for example, the ability to use FAQ’s or trouble-shooting information, extend the life of “hot-topics” or even compile a list of known testimonials and reviews. The possibilities are endless and limited only by the imagination but here are a few of our favorite uses:
- Add testimonials, reviews, and user experiences to your website or blog.
- Create event invitations.
- Compile FAQ’s and trouble-shooting/bug reports…along with help or resolution(s).
- Add opinions, ideas, how-to and other interest items to your blogs, newsletter or website.
- Continue a conversation and reach more people.
- Archive great chats, tweet threads and other ‘hot topics’ for posterity!
- Share user experiences and comments from events, conferences or even webinars.
- Add tweets to your email signature line.
Awesome eh? We thought you would enjoy this but keep reading because as exciting as these ideas are…there are important limitations to keep in mind.
When NOT to Use!
Now that we have you excited about the possibilities of embedded tweets, a word of warning. There are times when it is not a good idea to use these. For example, if you offer an exclusive or confidential service to a limited number of persons that highly value privacy…don’t flaunt it! Recognize the client need for privacy first and resist the urge to capitalize on their participation. Be very cautious about using ultra-hot-topics which could come back to haunt you later; case in point, the current Trayvon Martin case where several bloggers used embeddable tweets to archive his old messages for posterity…not necessarily with parental approval. Think twice about the long term nature of information posted via embeddable tweets; while they can certainly enhance FAQ’s or other important features, put someone in charge of removing or updating information that is no longer relevant in order to avoid confusion in the future. Last but not least, have someone review items for authenticity and accuracy before posting to the site. Minor edits or explanations are often required due to the nature of tweets in general but especially when dealing with any type of sensitive subjects or complex information.