Social Media Secrets Straight from the Pro’s
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Social Media Secrets Straight from the Pro’s
Wish your social media made a bit more pizzazz? Try out a few of these secrets straight from professional social media consultants and agencies. You might be surprised to see how a few simple adjustments can make a big impact on the outcome of your next campaign.
The Problem – Where to place a Twitter link for best response rates…
The Answer – Contrary to popular opinion, the beginning and end are NOT the best places to put a link; researchers have found the “sweet spot” for Twitter response rates is roughly 25% into the message.
The Problem – How long will content circulate before becoming “stale” or “old news”?
The Answer – Of course, in theory content will continue to circulate perpetually but in reality, most people believe it is only viable for a few hours…just observe the “like” or “share”
rates of Facebook after the first few hours. However, the actual answer is somewhere in between and is highly contingent upon which social media is being used to distribute the content. After
24 hours here is a breakdown of the top three:
• 83% of content is still shared after 24 hours on Stumbleupon
• 5% is still shared after 24 hours on Facebook
• Less than 1% is still shared after 25 hours on Twitter
The data for links is even more impressive…
• Links shared on Twitter have a 2.8 hour half-life
• Links shared on Facebook have a 3.2 hour half-life
• Links shared on Stumbleupon have a 400 hour half-life.
The Problem – How to add Interest to every social media site without increasing cost or time The Solution – Add a photograph! Yes, it’s really that simple.
Photographs have consistently been show to increase reader response rates and sharing by well over 50%. Remember, everything worth saying is also worth showing!
Mike McLaughlin
Maximize Social Media, LLC
Copyright Maximize Social Media LLC 2011.
All Rights Reserved.
http://maximizesocialmedia.com/
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About the author:
Mike McLaughlin is the COO & President of America’s top social media agency for medium-sized businesses, Maximize Social Media.
* As a television producer, he was a key player on several nationally televised shows and worked side by side with celebrities such as Ed Koch, Mills Lane, and Harvey Levin.
* He also used his creative talents to support Fortune 100 companies Lockheed Martin and Publix Super Markets, as a project manager of large-scale training and communications projects.
* At Maximize Social Media, Mike supervises a team of over 200 social media professionals that provide consulting and management services to businesses in more than a dozen verticals.
* Follow Maximize Social Media on Twitter: http://twitter.com/maximizesocial
* Join the Maximize Social Media Facebook Fan Page: http://www.facebook.com/MaximizeSocialMedia
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