Twitter Headlines that Get Terrific Results
Twitter Headlines that Get Terrific Results
Although Twitter is quickly expanding beyond its micro-blogging roots, small business owners would do well to understand how to create the absolutely best headlines to maximize results. Here are a few tried and tested methods used by professional social media consultants to attract attention.
Inform & Educate – People are constantly on the search for information that solves a problem, teaches how to accomplish something or informs the reader about current events. Headlines that promise to teach or inform are always welcome. To make this work, simply start the headline with “How to…” and then fill in the blank with information they need to know!
The Fear Factor – You have heard that sex sells…well so does fear. As a small business owner you are a natural problem solver
- that is why clients pay you! Make a list of the problems you solve and then put them into an order of priority according to what concerns most clients come to you with. For example, a real estate professional may encounter fearful homeowners that need to relocate in a tough market; recognize the need in the headline.
Examples include “X Warning Signs of…”, “X Ways to Protect Yourself”, “The Top Ten Threats to xxx”.
Simplicity at Its Best – Modern day living can leave people feeling tired, burned-out and still in need of doing more. Rather than multi-tasking, find ways to help readers simplify their lifestyle while remaining productive. Headlines might include “Shortcuts to do…” or “Tips of xxx”.
Mistakes – Everyone makes an error so don’t be afraid to share them with readers. Allow them to benefit from your trials and tribulations or those of others. Examples include “The top ten most common mistakes made by xxx”.
Lists – Everyone enjoys a quick list in part, because it is a simple yet effective way to organize information without requiring a lot of time or effort on the part of the reader. From the “Top Ten” to “101 Ways”, lists are one of the most popular types of headlines for the simple fact that they are ultra-effective!
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