Meet the Team

Chris McLaughlin

CEO/Founder

Chris is a well-known internet marketing guru and social media junkie. He founded Maximize Social Media LLC to share his knowledge of building online brands with businesses looking to have the same kind of success.

Chris began his remarkable career as Founder & President of SmartPortfolio.Com, Inc., an online newsletter company, which sold in December 2000 to TheStreet.com, a NASDAQ-listed publicly traded company.

Chris is also the founder of the Loss Mitigation Training Institute LLC, which focuses on the distressed real estate market and pre-foreclosure training. Chris authors a free daily update on the real estate industry that has over 135,000 subscribers. He has over 151,000 followers on Twitter.

He is also the owner of 4 Keller Williams Realty offices, located in Lakeland, Winter Haven, New Tampa and Downtown Tampa’s Channelside District. Collectively the offices have over 420 licensed agents and are ranked in the top 10 in Florida by RealTrends for total units sold for in 2010.

Chris is a graduate of Georgetown University in Washington, DC where he was elected as the university’s Student Body President. He obtained his law degree and M.B.A. from Georgetown as well. Chris is an active member of the Florida Bar Association. He has 3 children, Frank (4), Kate (6), and Trip (8).

Contact Chris at chris.mclaughlin@maximizesocialmedia.com

Jarrett Smith

President

Jarrett has extensive experience in project management, organizational development, and instructional systems design. As an instructional designer for a Fortune 100 company, Jarrett mastered the ability to conduct detailed needs analyses and design creative solutions aimed at solving critical business objectives. During his tenure, he implemented numerous company-wide change management, communication, and training initiatives, including a comprehensive development program for mid and senior level managers.

Jarrett attended Florida Southern College and lives in Lakeland with his wife, Diana, and their two children.

Contact Jarrett at jarrett.smith@maximizesocialmedia.com

Craig Collins

Senior Vice President

Craig brings his years of social media consulting and coaching to the team. As a founder of three social media companies, he has managed dozens of social media accounts for high profile companies and individuals nationwide. A nationally recognized speaker, Craig is an innovator of specialized lead generation strategies on various social media platforms.

Prior to becoming a Social Media Manager and Strategist, he worked with several start-up software companies where he built the technical foundation that he relies on today. He became very well versed in computer networking, internet and intranet environments, and earned several Microsoft certifications. He also received a degree in Finance from East Carolina University.

Contact Craig at craig.collins@maximizesocialmedia.com

Wesley Barnett

CFO

Wesley Barnett is a seasoned internet technology executive and investor. Besides his role as CFO at Maximize Social Media, he is currently the CFO and Managing Partner of Treetop Software Company, a provider of cloud-based solutions for communities, educational institutions, businesses, non-profits, and associations. He is also a partner and board member of US Education TV, an IPTV provider for schools which provides streaming and on-demand video solutions to secondary and post-secondary education clients.

In addition to his work in the technology sector, Wesley maintains ownership interests in a variety of retail, internet, media production, healthcare, fitness, and entertainment companies. His wide-ranging business interests have led to a fuller understanding of the social marketing needs of successful companies.

Wesley attended Wake Forest University in Winston-Salem, NC and graduated with a degree in Business Administration in 2008. With a concentration in Finance, he built a strong fiscal acumen that is imperative when assessing marketing returns and maximizing social investment.

Contact Wesley at wesley.barnett@maximizesocialmedia.com

Seth McKeel

Vice President, Strategic Business Development

Seth McKeel is a State Representative, a public relations and development consultant and a commercial real estate professional. His expertise in small business management, client development and public affairs provides a wealth of insight as we Maximize our clients’ social media presence. Seth has a unique ability to quickly connect with today’s business leaders, understand their unique challenges and opportunities and ensure they translate their core values of customer service, loyalty and corporate citizenship across business’ most powerful platform, the social network.

Seth is an honors graduate of The University of Florida and is married to Kim McKeel, a Realtor with Keller Williams Realty. Seth and Kim live in Lakeland, FL and have two children Seth, III and Caroline.

Contact Seth at seth.mckeel@maximizesocialmedia.com

Kimberly Bohannon

Director of Business Development

Kimberly Bohannon is an experienced Internet marketing professional with a strong background in social media, search engine optimization and website consulting to small and medium-sized business owners. Prior to becoming a Social Media Consultant, Kimberly worked with several start-up companies where she built the marketing foundation that she relies on today. She has a comprehensive understanding of developing online business visibility through consumer engagement; identifying opportunities and fresh ideas, independently and in teams, in marketing program development.

In addition to her experience in Internet marketing and social media, Kimberly has acquired a solid reputation for being “the glue” to achieving sales team success. With her natural interpersonal and communication abilities, she keeps sales teams motivated and taking action. And with a keen eye for specifics, Kimberly is a driving force in aligning and executing training programs by identifying what’s missing for a sales organization and creating the foundation, strategies and materials needed for each team member to succeed.

Kimberly is a Certified Professional Business Coach, and founder of three successful online training programs. She and her husband Jeff, Product Specialist of the Year with a National Furniture Company, live in Louisville, KY and have three children, Cristin, Ryan, and Hunter.

Contact Kimberly at kimberly.bohannon@maximizesocialmedia.com